5 Sense-ible Tricks to Getting Your Direct Mail Read

In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms. 

Over the Last 30+ years our team at Duplicates INK - marketSMART has learned one important lesson about direct mail.  It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do. 

However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!

Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.

Use Each of the 5 Senses to Create Unique Direct Mail 

1. Sight 

Visually appealing mail will automatically intrigue your customers.

Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.

Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it. 

2. Touch 

Focusing on the customers' sense of touch can be essential to making a memorable direct mail.

Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers. 

You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!

3. Smell

Research shows that there is a powerful connection between scent and memory.

So why not try including a scented element in your direct mail to help consumers remember your brand?

You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!

4. Sound

Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!

You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.

5. Taste

Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'! 

Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.

By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.

Contact us today at 843-248-2574 or info@duplicatesink.com to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!

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#directmail #directmaildesign #designhelp #duplicatesink #marketsmart

5 Ways to Get Qualified Leads for Your Business

In business, a lead is someone who hasn’t used your products or services YET.

And there are many of those out there, just waiting to be introduced to your business. 

The last 30 years has provided our team at Duplicates INK - marketSMART the experience to become the experts at lead Generation aka lead Gen.

So, how do we grab them and turn them into customers?

5 Ways to Get Qualified Leads for Your Business

1. Personalize with print

The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 

People are more likely to respond when they feel you are communicating with them directly. 

You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  

2. Attract attention with email

Use email marketing to attract new customers and re-engage old ones. 

Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers. 

Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 

3. Get buzz with influencers

Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 

These people will promote your business and stir up the talk so that you will also get organic praise.

4. Speak at events

Position yourself as an expert in your field, and you will be able to share your insights with others. 

This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.

5. Attend trade shows

Hosting a booth at trade shows is a great way to generate leads.

You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 

Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  

There are many ways to promote your business, but these should help you find more leads.  Sometimes we as leaders get Stuck when we are trying to market ourselves.  Duplicates INK - marketSMART is here to assist.  We have litterally over 30 years of experience helping businesses grow their cusotmer base.  If you have some marketing ideas you would like to discuss contact John Cassidy at Duplicates INK.  Here is a link to John's Calendar to schedule a no commitment, no sales meeting discover call.

Click here to Book a Discovery Call with John Cassidy

We are here to help you reach your potential. Contact us today to get started!

****Bonus Get our FREE marketSMART Report - "Generate More Leads". 3 Scouting Tips, 20 Samples of CTA's, and a ton more.  Our marketSMART report is a 13 page HOW TO on Generating more leads for your business.    Our Gift To YOU.   Download it from this link.  https://bit.ly/leadgenreportDup

 

Duplicates INK - marketSMART
2408 Main Street
Conway SC 29526
www.duplicatesink.com
info@duplicatesink.com
843-248-2574

 

#marketsmart #duplicatesink #leadgen #martech #printmarketing #johncassidy

Starting a New Business? Here are 4 Print Marketing Materials You Need.

Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials!

Our team at Duplicates INK - marketSMART has been helping entrepreneurs kick off their business with the right branding for over 30 years.   We have a solid track record and understand exactly what it takes.

When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip. 

4 Print Marketing Materials Your New Business Needs

Business Cards 

Business cards may seem like a traditional marketing tactic, but that's because they work!

When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input your contact information or risk mishearing a potential client's contact information, give them your business card. Even if they take a photo of it immediately, you're confident they have the correct information.

Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you're a new business, so spell it out. 

Brochures 

A printed brochure about your products or services allows people to delve into the material.

Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.

If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic. 

Postcards 

This marketing tactic is a massive opportunity for new business owners.

Not only can they catch the attention of people thumbing through their mail, but they're also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways. 

Whatever your competitive edge is, whether it's lower prices or a truly stellar staff, don't be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service. 

Thank You Cards 

Your first few customers will be some of the most critical sales ever.

Not only are these people supporting you right off the bat, but they're also the people who will either brag about you or tell their friends and family to stay away. 

It's important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way. 

Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you're starting, you'll need people to see your name and business model multiple times before they remember you.

Contact us today to create a list of the materials you need to reach prospective customers for your business! 

Duplicates INK - marketSMART 843-248-2574 or www.duplicatesink.com

 

 

 

The Importance of Attending a Webinar on Omnichannel Marketing

 The Importance of Attending a Webinar on Omnichannel Marketing

Omnichannel marketing is a critical strategy that aims to provide customers with a seamless and consistent experience across all channels and touchpoints, both online and offline. It involves integrating all marketing and sales channels, including social media, email, mobile, web, and physical stores, to create a unified customer journey. With the rise of digital technologies and the proliferation of touchpoints, businesses need to adopt an omnichannel approach to stay competitive and meet customer expectations.

Attending a webinar on omnichannel marketing, such as the one offered by our company, can be an excellent way to gain insights, knowledge, and best practices from industry experts and thought leaders. Our platform, marketSMART, is specifically designed to help businesses leverage an omnichannel approach for maximum effectiveness. Here are some reasons why attending a webinar on omnichannel marketing with our platform is essential for businesses:

1. Learn about the latest trends and technologies

By attending our webinar on omnichannel marketing, businesses can learn about the latest trends and technologies. Our platform features experts who share their insights on emerging technologies and new channels that businesses can leverage to create a seamless customer experience. By attending our webinar, businesses can learn about the latest best practices and get ideas for new strategies and tactics that they can implement using our platform.

2. Understand customer behavior and preferences

An omnichannel approach requires businesses to understand their customers' behavior and preferences across all channels and touchpoints. Attending our webinar on omnichannel marketing can provide businesses with valuable insights into how customers interact with different channels and what drives their behavior. By understanding customer preferences, businesses can tailor their omnichannel strategy to meet their needs and provide a better customer experience using marketSMART.

3. Get practical advice and tips

Our webinar on omnichannel marketing provides practical advice and tips that businesses can use to implement an omnichannel strategy successfully using our platform. For example, our experts may share tips on how to integrate different channels, how to measure the effectiveness of an omnichannel strategy using marketSMART, and how to optimize touchpoints for a better customer experience. By attending our webinar, businesses can gain valuable knowledge and guidance that they can use to improve their omnichannel marketing efforts using marketSMART.

4. 
   Network with peers and experts

Attending our webinar on omnichannel marketing can provide businesses with an opportunity to network with peers and experts in the field using marketSMART. Our platform features interactive elements such as Q&A sessions and live chat, which allow attendees to ask questions and share their experiences. By connecting with other professionals in the industry, businesses can learn from their successes and failures and gain valuable insights into what works and what doesn't using marketSMART.

In conclusion, attending our webinar on omnichannel marketing with marketSMART can be an excellent investment for businesses that want to stay competitive and provide a seamless customer experience. By learning about the latest trends and technologies, understanding customer behavior and preferences, getting practical advice and tips, and networking with peers and experts using our platform, businesses can gain the knowledge and insights they need to succeed in today's omnichannel world. Join our upcoming webinar on March 28th at 2 PM EST, register now at www.marketSMARTwebinar.com and receive a marketSMART workbook and 200 free business leads to use.

5 ways that pressure washing companies can effectively use direct mail marketing!

5 ways that pressure washing companies can effectively use direct mail marketing to grow their business

As a pressure washing company, you know the importance of effective marketing in growing your business and increasing revenue. One powerful tool to consider is direct mail marketing, which can help you reach your desired audience and stand out from competitors.

Consistent direct mail marketing is like regular pressure washing for your home or business. Just as regular cleaning can help maintain a property's appearance and prevent damage, regularly sending direct mail to potential customers can help prevent a stagnant customer base and keep your business thriving. Here are 5 ways to use direct mail marketing effectively to grow your pressure washing business:

1. Targeted Campaigns Segment your mailing list and create campaigns that speak directly to the individual needs of each recipient. Consider factors like property type, location, and specific cleaning needs to increase the likelihood of converting recipients into customers.

2. Personalization Establish trust and credibility with potential customers by creating personalized mailings that use the recipient's name, address, and other relevant information.

3. High-Quality Design Create a design that catches the recipient's eye by using compelling graphics, images, and headlines to encourage recipients to take action and book an appointment.

4. Special Offers and Promotions Incentivize potential customers to choose your pressure washing services by including special offers or promotions in your direct mailings, such as discounts on services or free consultations.

5. Follow-Up Include contact information and a clear call to action in your mailings, and promptly respond to any inquiries or appointment requests to convert interested recipients into customers.

Using these 5 strategies, pressure washing companies can effectively use direct mail marketing to grow their customer base and increase revenue. And if you need help executing these strategies, consider working with a direct mail marketing company like Duplicates INK - marketSMART. Our team of experts has helped numerous businesses achieve their marketing goals using direct mail. Contact us today to learn more about how we can help your pressure washing company succeed.

Duplicates INK - 843-248-2574 or info@duplicatesink.com

5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART

5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART

Hey there! Are you considering using direct mail as a marketing strategy to promote your company? Well, you’re in luck! I’ve got some tips on how to create engaging direct mail without breaking the bank.

At Duplicates INK - marketSMART, our Expert Team can assist you in making your next direct mail project profitable. Here are five budget-friendly tips to help you craft an effective direct mail piece:

1. Use Every Door Direct Mail® (EDDM®)

Purchasing a mailing list can be quite expensive, but with EDDM®, you can send your direct mail to one specific mail route or multiple routes without investing in a mailing list. This method saves your company money, and it’s more profitable regarding production costs and postage. Immediate Pricing for EDDM projects including postage HERE

2. Go Bold With Colors

Don’t be afraid to use lots of colors! If your company’s printing supplier does their printing digitally, this won’t increase the cost of printing, but it WILL catch your customers’ attention and boost your reply rates. In fact, 85% of consumers share that color and visual appearance are the most critical factor when considering whether or not to buy a product, compared to text, which only has 6% influence.

3. Try a 2-Way Match Concept

Instead of designing multiple components for your direct mail piece, such as a letter, reply card, and envelope, consider creating a single component with multiple pieces. You could use a perforated line to create a tear-off reply section, which will then be processed as a 2-way match of the letter and its envelope. This will cut down the manufacturing cost of printing your direct mail.

4. Keep it Light

Keeping your mail’s weight in mind will serve your company’s budget well. There are many options for flat items that you can include without raising the cost of postage or requiring unique packaging, such as coupon cards and discount codes, decals or stickers, magnets, bookmarks, and other small goodies.

5. Choose Paper and Envelopes Wisely

Getting creative with your direct mail designs is an excellent idea, but don’t underestimate the importance of the basics. Using text paper, cover stock, and neutral-colored papers can save you time and money. When choosing envelopes, standard-sized envelopes with standard windows will likely be the most available and, therefore, the most cost-effective option.

No matter the size of your budget, Duplicates INK - marketSMART is here to help make your next print marketing campaign successful. Contact us today to learn more about how our Expert Team can assist with making your next direct mail project profitable.

Duplicates INK

843-248-2574

info@duplicatesink.com

www.duplicatesink.com

Direct Mail & Email campaign Check out this Ultimate Guide

The Ultimate Guide to Running a Print + Email Campaign with Duplicates INK - marketSMART 

At Duplicates INK - marketSMART, we understand the power of combining print and email campaigns for a successful marketing strategy. 

Print marketing offers tangible, attention-grabbing materials while email marketing helps build customer relationships and increase brand awareness through a vast reach to billions of email users worldwide. To help you craft a winning print + email campaign, we've put together this guide filled with expert tips and tricks. 

The Print Campaign: Driving Sales with Proper Execution 

    1.  Choose Your Audience - To maximize impact, make sure to send your print material to the right customers. Consider targeting those who have already bought from you. 

    2.  Design the Print Marketing Piece - Choose from postcards, stickers, posters, flyers, or booklets to pair with your email campaign. 

    3.   Engagement & Brand Recognition - Make sure to include a call to action, personalization, and a design that sticks to your branding guide for the best results. 

    4.  Send out a Test Run First - To ensure a high return on investment, do a test run of your print campaign to a smaller segment of your target market and make improvements based on the results. 

    5.  Be Patient - Results may take time to come in, but remember the staying power of print can make a big impact. 

The Email Campaign: Boosting Sales with Optimal Segmentation and Personalization Putting Together 

    1.  Your Email List - Focus on creating email segmentation for personalization based on factors like location, buyer stage, previous purchases, occupation, and hobbies. Offer something valuable in exchange for email addresses. 

    2.  General Email Marketing Tips - Optimize for mobile, research the best send time, craft a compelling subject line, use proven templates, and comply with email regulation laws. 

The Winning Strategy: Maximizing Impact with a Multi-Channel Approach At Duplicates INK - marketSMART, we recommend sending a couple of emails, following up with direct mail, and then sending more emails. 

This allows you to get your company in the customers' minds and make multiple points of contact to increase the chances of making a sale.

 Contact one of our expert marketers at Duplicates INK to discuss your next marketing campaign. Reach us by phone at 843-248-2574, email at info@duplicatesink.com, or visit our website at www.duplicatesink.com. 

Let us help you take your print marketing strategy to the next level by combining it with email.