Diversifying with Direct Mail
Direct mail is the steady hand every digital marketing campaign needs to boost performance
Rather than putting more resources and energy into the same digital channels and hoping that results will improve, marketers should try sistering digital tactics with physical ones.Some of these digital channels perform well across the customer journey, helping brands build awareness and consideration, influence conversions, and earn loyalty. But many others see drop-offs in effectiveness at various stages. In fact, a 2019 report by London Research and dotdigital shows that social media is highly effective for building brand awareness but less effective for converting leads into customers. While 59 percent of respondents noted social media as most effective at building visibility and awareness, only 32 percent said it was most effective for converting customers.