Our team at Duplicates INK - marketSMART works closely with our paper stock supplier partners so that we are upto date with the latest trends, inventory availability, price changes, availability and consumer acceptance. Most folks don't realize how much the paperstock effects the overall engagement of the printing piece.
Metallic, matte, recycled.
If you want to create direct mail marketing that stands out from the crowd, these three types of paper are the ones you want to know about.
While it might sound simple, there are implications to using each type. So let's take a closer look.
3 Top Specialty Papers for Your Print Marketing
1. Memorable Metallic
This paper is shiny, durable, and oh, so sophisticated.
The metallic finish almost creates a 3D effect and gives your designs a warmth and depth that no other paper can.
Metallic tones add a bold and elegant touch to your designs, from projects as simple as homemade cards to more sophisticated endeavors like business cards, stationery, or even your wedding paper suite.
Use metallic papers to create a line of business marketing materials that pop. Try pairing metallic envelopes with non-metallic paper printed with metallic ink for a subtler look.
2. Earthy Matte
Why choose matte? It's chic and earthy.
Matte can make your materials look modern, and it's very on-trend. This paper is associated with a warm, soft, glowing effect.
Matte surfaces will reflect the light in different directions, diffusing light so there is less glare.
Matte paper is regular paper covered with a thin layer of inkjet receiving coating. This coating allows every drop of ink from the inkjet printer to be appropriately received, making for an exceptional, professional finish. It also dries quickly and resists fingerprints.
Matte paper uses less coating and undergoes less polishing than glossy paper. However, it is not the best paper for printing many pictures on, so if your project is photo intensive, you might opt for something different.
3. Renew with Recycled
Recycled paper is perfect for a company that promotes environmental awareness, as recycling causes 35% less water pollution and 74% less air pollution than making new paper.
This paper is made from a raw, fibrous material called pulp, typically made from the breakdown of wood chips or paper recovered for recycling. The latter is how we get recycled, eco-friendly paper.
While it is great for the environment, be aware that it does cost a bit more.
Whichever type of paper you choose, we're here to help you succeed and make the most out of your printing.
Contact us today to start your next project!
Duplicates INK - marketSMART email@example.com. 843-248-2574 www.duplicatesink.com
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