5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART
Hey there! Are you considering using direct mail as a marketing strategy to promote your company? Well, you’re in luck! I’ve got some tips on how to create engaging direct mail without breaking the bank.
At Duplicates INK - marketSMART, our Expert Team can assist you in making your next direct mail project profitable. Here are five budget-friendly tips to help you craft an effective direct mail piece:
1. Use Every Door Direct Mail® (EDDM®)
Purchasing a mailing list can be quite expensive, but with EDDM®, you can send your direct mail to one specific mail route or multiple routes without investing in a mailing list. This method saves your company money, and it’s more profitable regarding production costs and postage. Immediate Pricing for EDDM projects including postage HERE
2. Go Bold With Colors
Don’t be afraid to use lots of colors! If your company’s printing supplier does their printing digitally, this won’t increase the cost of printing, but it WILL catch your customers’ attention and boost your reply rates. In fact, 85% of consumers share that color and visual appearance are the most critical factor when considering whether or not to buy a product, compared to text, which only has 6% influence.