Tuesday, February 28, 2023
Tuesday, February 21, 2023
As a dental practice, you know the importance of effective marketing in growing your patient base and increasing revenue. One powerful tool to consider is direct mail marketing, which can help you reach your desired audience and stand out from competitors. At Duplicates INK - marketSMART, our team of experts has helped numerous dental practices achieve their marketing goals using direct mail.
5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART
Hey there! Are you considering using direct mail as a marketing strategy to promote your company? Well, you’re in luck! I’ve got some tips on how to create engaging direct mail without breaking the bank.
At Duplicates INK - marketSMART, our Expert Team can assist you in making your next direct mail project profitable. Here are five budget-friendly tips to help you craft an effective direct mail piece:
1. Use Every Door Direct Mail® (EDDM®)
Purchasing a mailing list can be quite expensive, but with EDDM®, you can send your direct mail to one specific mail route or multiple routes without investing in a mailing list. This method saves your company money, and it’s more profitable regarding production costs and postage. Immediate Pricing for EDDM projects including postage HERE
2. Go Bold With Colors
Don’t be afraid to use lots of colors! If your company’s printing supplier does their printing digitally, this won’t increase the cost of printing, but it WILL catch your customers’ attention and boost your reply rates. In fact, 85% of consumers share that color and visual appearance are the most critical factor when considering whether or not to buy a product, compared to text, which only has 6% influence.
Monday, February 13, 2023
Let us help you take your print marketing strategy to the next level by combining it with email.
Monday, February 6, 2023
Omni Channel Marketing is a niche that our team at Duplicates INK - marketSMART has mastered. We realized many years ago that our clients deserved a partner who was well versed in marketing on other channels outside of print.
Graphic design is critical in making marketing effective.
But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way.
Graphic designers are trained to know how to design for the two forms. Here's a glimpse of what they know…just in case you want to try it yourself.
5 Main Differences Between Print and Online Graphic Design
1. Print is tactile
When you think of print, you think of a more tactile experience, such as texture, smell, and shape.
This lends itself to a different experience than online. When printing materials, you might try letterpress, embossing, or debossing, which reaches out to one's senses in another way than online.
2. Web is flexible
For print, all information must be presented within the constraints of the printing surface, whereas designers have almost unlimited flexibility to organize, arrange, and filter information for the web.
However, using different browsers can change the web designer's original layout, requiring testing with various browsers and operating systems.
3. Color differences
Color is another way that print and web design differ.
There are different color spaces for attaining the correct color in print versus on the web. You either use CMYK for print or RGB for the web and knowing the difference will make your images and design shine.
You'll need to know how to use Pantone colors to create the colors from print that you want online.
4. Font variances
Desktop fonts and web fonts are different.
Besides the basic rules, anything goes in print. For example, you want to avoid clashing styles and give plenty of space between letters and lines. Also, cut down on dangling text fragments and focus on creating a clean alignment.
But in web design, you must make sure it is legible online by using sans-serif or an unembellished serif. Designers have less control over how fonts display across various devices, so enhancing readability (as much as possible) is vital.
5. File modifications
Deciding on a file type is essential in design.
However, before deciding on a file type, you should first consider the destination of your piece. For example, the TIFF file extension is a good choice if you're designing for print because it can be compressed without sacrificing quality.
If you are designing for the web, two file formats will only work: GIF and SVG. GIF offers the ability to use transparency and animation. But it's worth noting that this format isn't ideal for high-resolution photographs due to its limited color capabilities. In that case, the SVG format works best to preserve quality regardless of how it's scaled.
This is the tip of the iceberg in web and print design differences.
Let our expert team at Duplicates INK - marketSMART provide insight on graphic design for your next print project, reach out to us! We would love to help you create the right image for your business.
Duplicates INK - marketSMART 843-248-2574 or email@example.com
Thursday, February 2, 2023
What 7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring are you using to promote your business?
Our team at Duplicates INK - marketSMART is constantly creating ways to make your direct mail marketing campaigns more relevant, engaging and effective. Here are the latest ideas to help you.
Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns.
7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring
1. Black History Month: February
Black History Month is intended to celebrate the achievements of African Americans in the history of the United States.
Do some research to find influential Black figures who shaped your business. Share their hard work and contributions in a flier or brochure.
2. Valentine’s Day: February 14
A day meant for romance, with romantic partners sharing their appreciation for each other with gifts.
Many also use this day to share their love and appreciation for their friends.
Remind your customers about the upcoming holiday and suggest gifts to make a partner’s day. Recipients will be grateful you reminded them and provided them with a quick, easy gift idea.
3. Pi Day: March 14
3.14 are the first digits of Pi, which is why it is celebrated on March 14.
A day for both mathematicians and pie lovers, Pi Day is the time for mathematicians to recite the endless digits of Pi, which is the ratio of a circle’s circumference to its diameter.
Show your business’s appreciation for Pi and pie by sending direct mail to customers on this special day. If your company sells pie, even better. If not, perhaps share products or services your business provides that could make Pi Day all the more special.
4. Saint Patrick’s Day: March 17
This day originally commemorated St. Patrick with religious services and feasts; today, it is mainly a secular holiday meant to celebrate all things Irish.
Get ready to send out lots of green: green paper that advertises everything you sell that is green. If your business has any Irish roots, now’s the time to share that information.
5. Easter: April 9
Easter was initially meant for Christians to celebrate the resurrection of Jesus.
Today, many traditions surround the holiday, and religious and non-religious people celebrate it.
Try sending out mail with easter eggs and bunny imagery. On the back of easter egg-shaped cutouts, provide coupons or vouchers for free samples. If you have easter themed products, be sure to advertise them.
6. Star Wars Day: May 4
Star Wars lovers can be pretty enthusiastic. The day comes from a play on words: “May the fourth be with you.”
Celebrate Star Wars Day with your customers by sending Star Wars-themed direct mail and sharing any Star Wars-related products or services.
7. Mother’s Day: May 14
Mother’s day is a lovely holiday meant to celebrate and show appreciation for mothers.
Have your business show its appreciation for mothers by sending out a mother’s day card with free samples and coupons. Help make mothers feel special.
With hundreds of holidays, some more well-known than others, your business has plenty of opportunities to create special day-themed direct mail.
Check out a more exhaustive list of holidays to find one that would be the perfect fit for your business. Contact us today to get started on your next spring or winter campaign!
Duplicates INK - marketSMART where marketing doesn't cost it pays!
Duplicates INK - marketSMART - 843-248-2574. or firstname.lastname@example.org