5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART

5 Key Factors for Planning a Profitable Direct Mail Piece by Duplicates INK - marketSMART

Hey there! Are you considering using direct mail as a marketing strategy to promote your company? Well, you’re in luck! I’ve got some tips on how to create engaging direct mail without breaking the bank.

At Duplicates INK - marketSMART, our Expert Team can assist you in making your next direct mail project profitable. Here are five budget-friendly tips to help you craft an effective direct mail piece:

1. Use Every Door Direct Mail® (EDDM®)

Purchasing a mailing list can be quite expensive, but with EDDM®, you can send your direct mail to one specific mail route or multiple routes without investing in a mailing list. This method saves your company money, and it’s more profitable regarding production costs and postage. Immediate Pricing for EDDM projects including postage HERE

2. Go Bold With Colors

Don’t be afraid to use lots of colors! If your company’s printing supplier does their printing digitally, this won’t increase the cost of printing, but it WILL catch your customers’ attention and boost your reply rates. In fact, 85% of consumers share that color and visual appearance are the most critical factor when considering whether or not to buy a product, compared to text, which only has 6% influence.

3. Try a 2-Way Match Concept

Instead of designing multiple components for your direct mail piece, such as a letter, reply card, and envelope, consider creating a single component with multiple pieces. You could use a perforated line to create a tear-off reply section, which will then be processed as a 2-way match of the letter and its envelope. This will cut down the manufacturing cost of printing your direct mail.

4. Keep it Light

Keeping your mail’s weight in mind will serve your company’s budget well. There are many options for flat items that you can include without raising the cost of postage or requiring unique packaging, such as coupon cards and discount codes, decals or stickers, magnets, bookmarks, and other small goodies.

5. Choose Paper and Envelopes Wisely

Getting creative with your direct mail designs is an excellent idea, but don’t underestimate the importance of the basics. Using text paper, cover stock, and neutral-colored papers can save you time and money. When choosing envelopes, standard-sized envelopes with standard windows will likely be the most available and, therefore, the most cost-effective option.

No matter the size of your budget, Duplicates INK - marketSMART is here to help make your next print marketing campaign successful. Contact us today to learn more about how our Expert Team can assist with making your next direct mail project profitable.

Duplicates INK

843-248-2574

info@duplicatesink.com

www.duplicatesink.com

Direct Mail & Email campaign Check out this Ultimate Guide

The Ultimate Guide to Running a Print + Email Campaign with Duplicates INK - marketSMART 

At Duplicates INK - marketSMART, we understand the power of combining print and email campaigns for a successful marketing strategy. 

Print marketing offers tangible, attention-grabbing materials while email marketing helps build customer relationships and increase brand awareness through a vast reach to billions of email users worldwide. To help you craft a winning print + email campaign, we've put together this guide filled with expert tips and tricks. 

The Print Campaign: Driving Sales with Proper Execution 

    1.  Choose Your Audience - To maximize impact, make sure to send your print material to the right customers. Consider targeting those who have already bought from you. 

    2.  Design the Print Marketing Piece - Choose from postcards, stickers, posters, flyers, or booklets to pair with your email campaign. 

    3.   Engagement & Brand Recognition - Make sure to include a call to action, personalization, and a design that sticks to your branding guide for the best results. 

    4.  Send out a Test Run First - To ensure a high return on investment, do a test run of your print campaign to a smaller segment of your target market and make improvements based on the results. 

    5.  Be Patient - Results may take time to come in, but remember the staying power of print can make a big impact. 

The Email Campaign: Boosting Sales with Optimal Segmentation and Personalization Putting Together 

    1.  Your Email List - Focus on creating email segmentation for personalization based on factors like location, buyer stage, previous purchases, occupation, and hobbies. Offer something valuable in exchange for email addresses. 

    2.  General Email Marketing Tips - Optimize for mobile, research the best send time, craft a compelling subject line, use proven templates, and comply with email regulation laws. 

The Winning Strategy: Maximizing Impact with a Multi-Channel Approach At Duplicates INK - marketSMART, we recommend sending a couple of emails, following up with direct mail, and then sending more emails. 

This allows you to get your company in the customers' minds and make multiple points of contact to increase the chances of making a sale.

 Contact one of our expert marketers at Duplicates INK to discuss your next marketing campaign. Reach us by phone at 843-248-2574, email at info@duplicatesink.com, or visit our website at www.duplicatesink.com. 

Let us help you take your print marketing strategy to the next level by combining it with email.

5 Main Differences Between Print and Online Graphic Design

Omni Channel Marketing is a niche that our team at Duplicates INK - marketSMART has mastered.  We realized many years ago that our clients deserved a partner who was well versed in marketing on other channels outside of print.

Graphic design is critical in making marketing effective.

But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way.

Graphic designers are trained to know how to design for the two forms. Here's a glimpse of what they know…just in case you want to try it yourself. 

5 Main Differences Between Print and Online Graphic Design

1. Print is tactile

When you think of print, you think of a more tactile experience, such as texture, smell, and shape.

This lends itself to a different experience than online. When printing materials, you might try letterpress, embossing, or debossing, which reaches out to one's senses in another way than online. 

2. Web is flexible

For print, all information must be presented within the constraints of the printing surface, whereas designers have almost unlimited flexibility to organize, arrange, and filter information for the web.

However, using different browsers can change the web designer's original layout, requiring testing with various browsers and operating systems.

3. Color differences

Color is another way that print and web design differ.

There are different color spaces for attaining the correct color in print versus on the web. You either use CMYK for print or RGB for the web and knowing the difference will make your images and design shine.

You'll need to know how to use Pantone colors to create the colors from print that you want online. 

4. Font variances

Desktop fonts and web fonts are different.

Besides the basic rules, anything goes in print. For example, you want to avoid clashing styles and give plenty of space between letters and lines. Also, cut down on dangling text fragments and focus on creating a clean alignment.

But in web design, you must make sure it is legible online by using sans-serif or an unembellished serif. Designers have less control over how fonts display across various devices, so enhancing readability (as much as possible) is vital. 

5. File modifications

Deciding on a file type is essential in design.

However, before deciding on a file type, you should first consider the destination of your piece. For example, the TIFF file extension is a good choice if you're designing for print because it can be compressed without sacrificing quality.

If you are designing for the web, two file formats will only work: GIF and SVG. GIF offers the ability to use transparency and animation. But it's worth noting that this format isn't ideal for high-resolution photographs due to its limited color capabilities. In that case, the SVG format works best to preserve quality regardless of how it's scaled.

This is the tip of the iceberg in web and print design differences.

Let our expert team at Duplicates INK - marketSMART provide insight on graphic design for your next print project, reach out to us! We would love to help you create the right image for your business.

Duplicates INK - marketSMART 843-248-2574  or  info@duplicatesink.com

www.duplicatesink.com

What 7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring are you using to promote your business?

Our team at Duplicates INK - marketSMART is constantly creating ways to make your direct mail marketing campaigns more relevant, engaging and effective.  Here are the latest ideas to help you.

Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions.

Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns. 

7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring

1. Black History Month: February 

Black History Month is intended to celebrate the achievements of African Americans in the history of the United States. 

Do some research to find influential Black figures who shaped your business. Share their hard work and contributions in a flier or brochure. 

2. Valentine’s Day: February 14

A day meant for romance, with romantic partners sharing their appreciation for each other with gifts.

Many also use this day to share their love and appreciation for their friends. 

Remind your customers about the upcoming holiday and suggest gifts to make a partner’s day. Recipients will be grateful you reminded them and provided them with a quick, easy gift idea.  

3. Pi Day: March 14

3.14 are the first digits of Pi, which is why it is celebrated on March 14. 

A day for both mathematicians and pie lovers, Pi Day is the time for mathematicians to recite the endless digits of Pi, which is the ratio of a circle’s circumference to its diameter.

Show your business’s appreciation for Pi and pie by sending direct mail to customers on this special day. If your company sells pie, even better. If not, perhaps share products or services your business provides that could make Pi Day all the more special. 

4. Saint Patrick’s Day:  March 17

This day originally commemorated St. Patrick with religious services and feasts; today, it is mainly a secular holiday meant to celebrate all things Irish. 

Get ready to send out lots of green: green paper that advertises everything you sell that is green. If your business has any Irish roots, now’s the time to share that information. 

5. Easter: April 9

Easter was initially meant for Christians to celebrate the resurrection of Jesus.

Today, many traditions surround the holiday, and religious and non-religious people celebrate it. 

Try sending out mail with easter eggs and bunny imagery. On the back of easter egg-shaped cutouts, provide coupons or vouchers for free samples. If you have easter themed products, be sure to advertise them. 

6. Star Wars Day: May 4

Star Wars lovers can be pretty enthusiastic. The day comes from a play on words: “May the fourth be with you.” 

Celebrate Star Wars Day with your customers by sending Star Wars-themed direct mail and sharing any Star Wars-related products or services. 

7. Mother’s Day: May 14

Mother’s day is a lovely holiday meant to celebrate and show appreciation for mothers. 

Have your business show its appreciation for mothers by sending out a mother’s day card with free samples and coupons. Help make mothers feel special. 

With hundreds of holidays, some more well-known than others, your business has plenty of opportunities to create special day-themed direct mail.

Check out a more exhaustive list of holidays to find one that would be the perfect fit for your business. Contact us today to get started on your next spring or winter campaign!

Duplicates INK - marketSMART where marketing doesn't cost it pays!

Duplicates INK - marketSMART - 843-248-2574. or  info@duplicatesink.com

www.duplicatesink.com

 

Are you leveraging your printed materials to increase your SEO? (3 Ways to Improve Your Site's Ranking)

The purpose of search engine optimization (SEO) is to get your website to the top of Google’s search engine. 

Our team at Duplicates INK - marketSMART understands the importance of SEO and how your printed material fits in the Digital SEO puzzle.

The higher up your business is, the easier it will be for potential clients to find you. This is especially beneficial given that 68% of online experiences start with search engines. 

Many factors impact SEO ranking, such as

• Bounce rate is when visitors leave a webpage without taking any action—the lower the bounce rate, the better.


• Dwell time is how long visitors stay on the page. The longer, the better.


• Traffic is how much activity the page has. The more steady traffic, the better. 

Knowing what impacts your website’s SEO rankings can help boost your website. 

How SEO and Print Work Together

Print marketing can help improve your website’s SEO ranking by driving people to your website. 

One convenient, powerful way to accomplish this is through QR codes. QR codes provide an easy way to drive people from paper to online. QR codes can be added to… 

• Business cards. Drive people to your website to direct them to information that couldn’t fit on the card.


• Catalogs. Next to the advertised, popular product, put a QR code. This will make it easy for customers to buy the product.


• Posters. Bring people from the physical world to the online world by including QR codes on posters. 

QR codes increase your website’s traffic, and they will likely improve dwell times and bounce rates because the people visiting your website are actively seeking it for a purpose. Compare this to someone who stumbles across your website on Google but realizes it’s not quite what they’re looking for. 

3 Ways to Improve Your Site’s Ranking

1. Improve your website

Making your website easier to use will improve its SEO ranking.

Some areas to look at include: 

• Page load speeds. A website’s conversion rate drops by about 4.42% for every second of load time. The faster your website, the better it’ll do. People don’t like waiting.


• Mobile-friendliness. A user-friendly mobile phone website is essential, given that 64% of searches are on mobile phones compared to 35% on computers.


• Navigation. Improve website navigation using clear, everyday language and easy-to-find links to the most important pages. Use design techniques to separate parts of the page and stick to already established website structures. 

A faster, user-friendly website will get people to stay, boosting SEO. 

2. Improve your backlinks

Backlinks (also known as inbound links) are hyperlinks to your website from an external website.

As a business, you want other websites to link to your website. Sometimes this happens naturally. However, you can improve your backlinks by reaching out to editors of other websites and suggesting they link to your page, explaining why doing so would benefit them. You can also create internal links by linking pages within your website. 

3. Create quality content

Having quality content will naturally drive people to your website. 

A catchy headline can get people to click, but quality content keeps them. Make relevant, well-formatted, easy-to-read, and engaging content. Be sure to use everyday language throughout. Include a skim layer with headers, sections, pictures, and infographics. 

Using print and other SEO optimization techniques can help you improve your website’s ranking, making it easier for potential clients to find your business through Google. 

Are you ready to optimize your SEO with print? Reach out to our team now!

Over the past 30 years we have proven to be a leader in the print and marketing space.  Our team deliver results for our clients and we can help you achieve your goals for 2023.

Give us a call at 8453-248-2574 or email at info@duplicatesink.com

Duplicates INK - marketSMART  www.DuplicatesInk.com

 

#duplicatesink #marketsmart #seo #print #marketing

Are You Using Behavioral Science to Increase Direct Mail Response? Here are 3 how to tips.

For 30 years I've preached that sales and marketing were a science.  Understanding and embracing this is exactly what has helped Duplicates INK - marketSMART become a leader and experts in Direct Mail Marketing.

Regardless of how you look at it, direct mail marketing isn't just successful - it's positively thriving. 
 
According to a recent study, approximately 73% of consumers say they prefer to be contacted by brands using direct mail rather than by alternative means like email. This preference is because they can read physical mail at their convenience. Not only that, but about 40% of direct mail recipients either fully read or, at the very least, scan what they receive - as opposed to something like an email that is far too easy to ignore.  

But as effective as direct mail is by its very nature, there are still ways to increase the engagement you can generate between you and the members of your target audience. Behavioral science is a great way to accomplish that, but it is a concept that will require you to keep a few critical things in mind. 

3 Tips for Using Behavioral Science to Increase Direct Mail Response 

Don't Neglect "Magnet" Words

One of the best ways you can use behavioral science to increase direct mail response is using what are called "magnet" words. 
 
People lead busy lives - you can only expect them to read some of the last words on a piece of direct mail marketing that you send out. What they're likely to do is skim. 
 
While doing so, if they see words like "now," "announcing," or "introducing," they're much more likely to pay attention. That's because these types of magnet words bring a natural sense of urgency, which can capture someone's interest and get them to pay attention to the rest of your message.  

Do Whatever You Can to Stand Out

Think briefly about all the mail you receive on a given day. 
 
Most of it probably looks incredibly similar - it's pieces of mail in a standard envelope size that are virtually indistinguishable from one another. Therefore, even something seemingly simple as sending out print marketing pieces that are an "unusual size" can be a great way to attract attention. It differentiates your marketing materials from everything else someone might receive that day. 
 
At the very least, it gets them to pay attention in a way that will likely be more engaging than something similar to everything else in their mailbox.  

The Power of Testimonials

Another of the best ways to use behavioral science to increase direct mail response involves including testimonials in your print marketing whenever possible. 
 
People aren't just going to take your word for it that your products and services can do what you say they can. They want to hear it from people they trust, and if they can't hear that from a friend or family member, that's okay - testimonials and quotes from honest, satisfied customers will work just as well. 
 
Testimonials show someone that another customer has been in a situation similar to the one they now find themselves in, and yours was the business that helped answer a question, solve a problem, or generally provide value to their lives in some way. Once the testimonial convinces them, they're much more likely to listen to the rest of what you have to say - which can get them to come down off the proverbial fence and make a purchase before you know it.  
 
If you'd like to find out more about increasing your direct mail response rates or have any additional questions, please don't hesitate to contact us today! 

Duplicates INK - marketSMART
843-248-2574
www.duplicatesink.com
info@duplicatesink.com

#duplicatesink #marketsmart #directmailmarketing #marketingscience

 

How do you engage your customers with Direct Mail?

Our team at Duplicates INK - marketSMART predicts 2023 will be a resurgence in direct mail.  However it will evolve, integrating the marketing message with digital channels that support the direct mail efforts.

In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads. In reality, according to Marketing Sherpa, 76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said they would trust online pop-ups. 
 
The advertisements you’re sending out through the mail can significantly impact customers. Here are seven ways to design direct mail to make your company stand out! 

7 Tips to Refresh Your Direct Mail Strategy

1. For direct mail, BIGGER IS BETTER!

Research has found that using a larger envelope increases the response rate from customers by 53% when compared with the same content being sent in a standard-sized envelope. 
 
Try something new by sending out your mail in larger, oversized envelopes to intrigue your recipients to read what’s inside! 

2. Use POSTCARDS instead of letters for your direct mail.

In addition to being a cost-effective choice for your company (no envelopes necessary!), using postcards can be a unique way to switch up your mailing strategy. 
 
Postcards are eye-catching, concisely deliver your message, and are often more interesting for readers than a traditional letter. 

3. Make your direct mail SEASONAL.

Putting extra effort into the visual appeal of your direct mail could have a significant impact. 
 
The Data & Marketing Association found that 27% of direct mail is still present within the household after 28 days. Incorporate a seasonally festive design into your mail- it’ll give your recipients a reason to keep it around, making them more likely to take a second look at it. 

4. Include COUPONS in your direct mail!

People love getting discounts! 
 
Include a sale code or a coupon brochure along with your company’s information to give your recipients a reason to purchase immediately. They won’t be able to resist checking out your website so they can score that deal! 

5. Make your direct mail PERSONAL.

Personalization in your communication is key to keeping customers interested in your brand. 
 
For life milestones like birthdays, send out cards! When your company has an anniversary, let your customers know. If you have a loyal, high-value customer, send them a thank-you! This practice will keep your customers feeling valued and connected to your company. 

6. Combine your direct mail with DIGITAL TOOLS.

While direct mail can significantly impact your customers, it’s no secret that sometimes online options are more attractive for today’s customers. 
 
Include the information on your printed mail for your company’s website or social media accounts. Allow customers to redeem coupons online rather than filling them out by hand and mailing them back. 

7. Re-evaluate your company’s MAILING LIST.

If your current direct mail strategy is falling short, try shifting some things around with who is receiving your mail. 
 
Instead of using a mass-marketing tactic, try a targeted mailing list to focus your efforts on your best leads. To get the most responses, you’ll need to ensure you send your information out to your target customers. 
 
Direct mail can be a great way to create interest in your company among a vast pool of recipients. That said, the printing quality for your company’s mail matters and our printing firm has got you covered with high-quality printing for any of your direct mailing needs. For more information, Call one of our marketSMART specialist at 843-248-2574 or email us at info@duplicatesink.com and you can always visit our website! www.duplicatesink.com

#duplicatesink #marketsmart #directmail #directmailmarketing #2023marketingstrategies

5 Call-To-Action Tips to Use on Your Print Marketing (And Why They Work)

You are the expert in your business space, be it auto service center, carpet cleaning services, real estate, landscaping or whatever else it may be, understand YOU know that business.   When it comes to marketing strategies and particularly how to integrate traditional direct mail with digital our team at Duplicates INK - marketSMART are the experts.  Our team builds strategies that get RESULTS!!!

What about using Call to Action aka CTA.

In its simplest form, a call to action tells the recipient to buy now. 

However, sometimes saying, "buy now!" won't be quite as effective as an alternative, more creative strategy. 

Below are some tips for crafting a call to action for your print marketing campaign so you can have a better response rate than the average of 4.23%. 

1. Be straightforward 

Tell the reader what they can expect if they complete the advertised action. 

No games, no tricks. If you say this is what will happen, then advertise it accurately. If the deal only holds if they buy $X in merchandise, then clearly communicate that. You're not doing yourself any favors by making a misleading call to action. It'll just frustrate the client. 

Avoid misleading calls to action by including relevant numbers, such as pricing and discounts. 

2. Use strong command verbs

Begin your call to action with a strong command verb. 

Strong command verbs can help people follow your call to action. In one study, ads with strong action verbs performed about 89% better than those without.

Examples include, 

• Buy the customer-favorite product now!


• Shop at our newly updated store!


• Order through our quick and easy website!


• Download the newsletter for insider knowledge!


• Subscribe to be the first to know about all our amazing deals!

Often, people have a hard time saying no, even to words on a page. By using confident action verbs, people will do it. 

3. Be enthusiastic

Enthusiasm is contagious. 

If customers feel you are enthusiastic and believe in your product and service, they'll get excited too. In writing, enthusiasm is best shown through exclamation points, so use them often!

4. Advertise scarcity

People are busy, so you must find a way to get them to act immediately. 

Including a sense of scarcity in your call to action by showing it's for a limited time or while supplies last will prompt people to act fast. This will help prevent people from putting direct mail in their "I'll get to it later" pile. 

5. Differentiate from your competition

Companies with similar niches can sometimes advertise similar calls to action. 

Make yourself stand out from the competition by brainstorming ways your call to action can be unique. First, think of the things your company does that are better than the competition. Then find a way to weave that into the call to action.

Try getting creative and unique by asking your customers to complete an action not commonly requested. For example, try telling customers to read customer reviews instead of prompting them to buy, shop, order, download, or subscribe. Customers trust other customers' reviews. If you have positive customer reviews, advertise them in your call to action. Potential clients can see what items or services are most popular and why. 

Calls to action are a crucial part of your marketing technique. Without it, customers often won't act. Using strong command verbs and enthusiasm makes target markets likelier to respond. 

With all the thought and research you put into your print marketing campaigns, you will want an easy, smooth printing process. Once you've settled your call to action (and a thousand other details), reach out for a hassle-free printing process! 

If you're not quite sure where to start, reach out to one of our team members for a no obligation discovery call and lets see if Direct Mail Marketing is a good fit for your business.

Duplicates INK - marketSMART 
843-248-2574
info@duplicatesink.com
www.duplicatesink.com

 

#duplicatesink #marketsmart #directmailmarketing #omnichannelmarketing #calltoaction

4 Tips for Getting More People to See Your Direct Mail

Our team at Duplicates INK - marketSMART have dedicated themselves to being the absolute BEST in Direct Mail Marketing.  We understand that Direct mail is naturally advantageous when getting people to notice your business. 

85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

1. Use a Call to Action in Your Direct Mail 

The best call to action, or CTA, follows the format “Do something simple, get something great.” 

In this scenario: 

• Do something simple = open the envelope.


• Get something great = receive a credit card, special discount, or a gift or sample.

Creating a sense of scarcity works exceptionally well when prompting people to act. For example, try advertising a limited-time offer or a special discount while supplies last. Fear of missing out or not being enough gets the customer to act soon. However, don’t create a false sense of scarcity.  

2. Send Your Direct Mail in a Unique Envelope 

The envelope is the first thing people see when they take the mail out of the mailbox. 

Whether to open your mail or not relies heavily on the impression the envelope provides. 

Get your envelope to stand out and generate curiosity by switching up the characteristics of the envelope like… 

• Size. Larger envelopes stand out but can be more costly. Smaller envelopes create a sense of casual and friendly correspondence.


• Style. Use a color that catches the target audience’s attention, such as silver, gold, neon, or bold colors. Try changing the texture by using a matte or a glossy finish.


• Font. Using a handwritten style font will make your envelope seem more personal.


• Format. Including a see-through window lets your business prominently display products or enticing offers. 

Switching up the standard white 4 1/8 ” by 9 ½” envelope will make potential customers more likely to open the envelope. 

3. Personalize Your Direct Mail Marketing 

If the direct mail recipient feels that the mail is truly meant for them, they will be more likely to open it. 

Research your target audience so you can better personalize your direct mail. Create target market subgroups based on their interests, potential questions, geographic area, and products or services most interesting to them. 

Often, businesses will have better luck advertising to their local target market because there’s a greater desire among consumers to support local businesses as opposed to non-local ones. 70% of consumers support local businesses because they want to keep money local, connect with the community, support local creators, and have better service. 

4. Track Direct Mail Statistics 

Finding out what methods work for you and what don’t will help you generate a higher return on investment or ROI. 

Track cost per 1000 impressions (CPM), open rates, response rates, and conversions. Impressions are the number of people who see your direct mail, and conversions are the number of recipients who follow your call to action. 

Remember that those who have interacted with your business are more likely to engage again. Also, sometimes it takes multiple direct mail deliveries before the customer acts. 

Once you find a high ROI strategy, scale up your marketing. 

We’re here to help you stand out to potential customers through direct mail. From the design to the mailing itself, we’ve got you covered! 

If you're not sure where or how to start with your Direct Mail Marketing strategy simply give us a call at 843-248-2574 or drop us a note at info@duplicatesink.com 

Our promise to you is not any pushy sales techniques and a no obligation conversation to explore the potential that a GREAT direct mail campaign could have for your business.

Duplicates INK - marketSMART 843-248-2574
info@duplicatesink.com
www.duplicatesink.com

 

#duplicatesink #marketsmart #directmailmarketing 

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Our firm Duplicates INK - marketSMART has been helping businesses achieve their goals by creating effective engaging affordable campaigns that leverage traditional print.  Our team is not composed of a bunch of magicians and we do NOT sell Snake Oil.  We are proud that when we partner with a new client we take ownership in the project.  We want it to work sometimes more than the client themselves.  We know this, when we create and execute a campaign, the success of the campaign is critical in determining our future with the client.

Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.

When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 

If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today! 

Duplicates INK - marketSMART is a leading marketing firm that specializes in print.  We have led the industry leveraging traditional mediums by integrating complimenting digital strategies creating a true affordable and effective omni-channel solution for our clients.   Reach out to day for a free consultation 843-248-2574 or visit our marketSMART page at https://bit.ly/dupdirectmail

#directmail #duplicatesink #marketsmart #omnichannelmarketing #marketing

Our team at Duplicates INK have come up with 7 Top Tips to Get Creative With Offline Marketing

At Duplicates INK - marketSMART we strive to maximize your investment in marketing? 

Utilize unique offline marketing techniques to get people's attention!

There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 

7 Top Tips to Get Creative With Offline Marketing

1. Get Creative With Your Business Card 

A business card is often the first impression, and you want to make it last.

Try printing it vertically, adding rounded corners, or creating a die-cut image. Use bold colors that stand out against the competition.

2. Hold In-Person Events 

According to the Event Marketing 2018 Report, 95% of marketers agree that live events give attendees a valuable opportunity to form in-person connections in an increasingly digital world.

Give people a chance to talk to you and others from your company, and create bonds that will last a lifetime. 

Don't forget to have flyers, rack cards, brochures, and business cards ready for them to pick up.  

3. Volunteer 

Join volunteer organizations that will introduce you to other professionals who desire to help the community.

By getting out in the community, you will get your name out and help you build connections. Bring along your business cards so you can have some conversations about where you work and get information on others. 

4. Build Loyalty With Rewards

While investing in attracting new customers, don't neglect opportunities for retaining existing ones.

Give away fun gifts with your logo: magnets, flashlights, Frisbees, T-shirts, mugs, water bottles, and more. These will keep the magic going after the sales call is over. 

5. Create a Game

Use a tailor-made BINGO card that leads them around the store, then leads to a prize if they get BINGO.

Have signs to advertise your newest game. Invite everyone to play and win prizes. 

6. Go Head-To-Head With the Competition

Don't be afraid to promote your items over the competition.

If it makes sense, have a "taste test" as Coke and Pepsi did in the 1980s. Let the audience decide what items they like better. 

Be sure to have flyers made up to announce this event to let people know when it will be.

7. Take On Speaking Engagements 

Speaking at events puts you in front of your target audience and makes you an expert.

A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.

It creates you as the go-to person for answers, which is a great position.

Take time to evaluate the best creative way to reach your customers. We all have an overflowing inbox. Instead, try something fresh and offline to capture your customer's attention. 

When you want to make a statement offline, try some freshly printed marketing materials. That's where we step in! 

We have what you need to make some fresh imprints on your customers. Contact us today!

Duplicates INK - marketSMART  843-248-2574
info@duplicatesink.com

#duplicatesink #marketsmart #marketingtips #offlinemarketing

6 Winning Direct Mail Campaigns

One of the most common questions we receive at Duplicates INK - marketSMART is.......

"Does Direct Mail still work?"  the simple straightforward truthful answer is 

YES!

Direct mail offers results that other channels just can't match.

***BONUS at the end of this article***

According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece. 

6 Winning Direct Mail Campaigns

1. Instill Curiosity with a Quiz

Do you worry your direct mail envelopes are going in the trash unread?

Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open.

2. Benefits, Not Features

As marketers, it's so easy to get caught up in promoting all the neat features of your product.

Your readers, however, don't care about that. They care about how your product can be of benefit to them.

HelloFresh hit the mark with a February 2020 mailer that highlighted three big benefits to ordering their kits. At a glance, readers could see that the service could save them time, save them money, and offer more variety.

3. Leverage Testimonials

Research shows that a recommendation, whether from a friend or a stranger, has a lot of sway on reader opinions.

In fact, 70% of people will trust a recommendation even when it comes from someone who they don't know. 

Florida Gulf Coast University used the power of testimonials by putting recommendations from past students right on their mailing postcard. Having names, faces, and a glowing recommendation from current students helped convince potential attendees that the school is a good choice. 

4. Use the Magic Word

No, not "please." The powerful word that gets your mailer a second look instead of a quick trip to the recycle bin is "free." 

A March 2020 mailer from Estee Lauder catches attention with bright coloration and a prominent offer for a free gift when people visit their counter inside Macy's. Offering a gift is a way to get people inside your brick-and-mortar location, where there is an increased chance that they'll take the opportunity to buy.

5. Catch the Eye with Familiar Forms and Images

When Nestle was promoting their Kit Kat Chunky bar in the UK, they used a familiar image -- a Royal Mail card about an undeliverable package.

However, instead of the normal reasons for failure to deliver, recipients learn that the free chocolate bar Nestle intended to send them was "too chunky" to fit through their mail slot. The mailer served as a coupon to get a free bar to try from the store.

6. Invite Recipients to Interact with Your Mail Piece

To raise awareness for World Water Day in Belgium, the organization demonstrated the importance of water in an innovative way.

They sent a postcard that could only be read after the reader held it under running water. This tactile trick increased engagement and also got the group a viral bump on social media.

No matter what your business, it's possible to catch readers' eyes and attention with your direct mail pieces. Think about how to evoke your recipient's curiosity, which can lead to engagement and conversion.

For over 30 Years the team at Duplicates INK - marketSMART has helped clients achieve unheard of results because we have a system that works.  This winning system is rather simple and is only 10 steps.

We are making this system available as a workbook for you to execute your very own winning Direct Mail Campaign

Download your FREE 10 Steps to Success Workbook Here

10 Steps to Success with Direct Mail Workbook

 

www.duplicatesink.com
843-248-2574
info@duplicatesink.com