Tuesday, August 22, 2023
Wednesday, August 16, 2023
Friday, August 11, 2023
At Duplicates INK, we stand at the forefront of logo design, weaving creativity and innovation into every masterpiece we craft. As we traverse the landscape of 2023, the canvas of logo design unfurls with endless possibilities. Let's embark on a journey to explore the future of logo trends, each brushstroke echoing excellence and distinction.
**Trend One: Chromatic Brilliance**
In the realm of logo design, colors hold the power to evoke emotions, tell stories, and leave a lasting impression. Just as Pantone unveiled Viva Magenta as the resplendent Color of the Year, we at Duplicates INK understand that hues carry the potential to ignite vigor and strength. Our award-winning logos are not mere designs but vibrant symphonies of shades that mirror your brand's vitality.
**Trend Two: Abstract Botanical Elegance**
In the tapestry of design evolution, abstracts and botanicals intertwine to create a visual narrative that speaks volumes. At Duplicates INK, we anticipate the metamorphosis of abstract art, seamlessly weaving it with the grace of nature's beauty. Our logos are a canvas where the delicate strokes of abstract expressionism blend harmoniously with the elegance of botanical allure, culminating in logos that are both captivating and timeless.
**Trend Three: Dynamic Evolution**
Just as the world around us evolves, logos too should mirror adaptability and change. Dynamic design is not a mere trend—it's a philosophy we embody at Duplicates INK. Witness your logo transform in response to varying contexts and parameters, much like the world it represents. We craft logos that remain agile, reflecting the dynamic spirit of your brand.
**Trend Four: Animated Expressions**
In a digital age that thrives on captivating visuals, animated logos emerge as beacons of engagement. Duplicates INK invites you to embrace the magic of motion. Our animated logos breathe life into your brand, capturing attention with each flutter of movement. From subtle nuances to bold expressions, our animated logos resonate in a world that craves perpetual excitement.
**Trend Five: Essence of Minimalism**
Simplicity is the ultimate sophistication, a timeless truth that Duplicates INK reveres. Our minimalistic logos are not just designs; they are poetic interpretations of your brand's essence. By distilling complexity into elegance, we create logos that serve as an oasis of clarity in a fast-paced world.
**Trend Six: Hyper-Lettertype Odyssey**
The alphabet, a canvas for innovation—welcome to the realm of hyper-lettertypes. Duplicates INK elevates logo design with letters that transcend mere characters, embracing stylization that ignites intrigue. Our hyper-lettertypes are the embodiment of artistry, capturing attention with vivid colors and captivating forms, redefining how brands communi
cate through logos.
**Trend Seven: Artisanal Craftsmanship**
In an era of technological wonders, the charm of the artisanal endures. At Duplicates INK, we celebrate the allure of the handmade. Our handmade-effect logos are not just designs; they are statements of authenticity and individuality. As you navigate the path of uniqueness, our logos stand as testaments to your brand's out-of-the-box thinking.
As the clock ticks on 2023, we at Duplicates INK embrace the responsibility of shaping the future of logo design. While trends come and go, our commitment to crafting logos that resonate with your brand's message remains unwavering. Join us in sculpting logos that transcend time, capturing the essence of your brand's identity. Logo trends may evolve, but the impact of a remarkable logo is eternal.
Duplicates INK - marketSMART
2408 Main Street
Conway SC 29526
Schedule an discovery Call with one of our team members here https://bit.ly/marketsmartdemo
Monday, August 7, 2023
In an era overflowing with cutting-edge marketing techniques, one might assume that the appeal of retro approaches has waned. Surprisingly, that couldn't be further from the truth. In fact, the allure of these classic methods has experienced a remarkable resurgence.
Friday, June 2, 2023
In the modern world that we live in, most consumers get constantly bombarded with sensory and visual information through online platforms.
Over the Last 30+ years our team at Duplicates INK - marketSMART has learned one important lesson about direct mail. It can be tricky to design engaging direct mail in this landscape that will catch the reader's attention as those online ads do.
However, 75% of people who receive direct mail can recall the brands easily, as opposed to only 44% of brand recall with digital advertisements. Direct mail can be an excellent tool for your company to use!
Make your company's direct mail stand out by appealing to consumers' 5 senses! It's a creative and effective way to make your print materials memorable.
Use Each of the 5 Senses to Create Unique Direct Mail
Visually appealing mail will automatically intrigue your customers.
Use eye-catching designs like foil, metallic features, shimmery ink, lamination/different varnishes, and more options to captivate anyone who opens your mail.
Another idea you could try is incorporating a 3-D pop-up feature or a peek-a-boo flap into your design. Ensuring your direct mail is visually intriguing will lead your customers to check out the message and spend more time with it.
Focusing on the customers' sense of touch can be essential to making a memorable direct mail.
Consider using embellishments like debossing or embossing (raising or imprinting letters or your logo) or using textured paper to create a sensory experience for your customers.
You could also include small token gifts, like pens or stickers with your company name or logo! Tangible items will cater to recipients' sense of touch and make them more likely to reach out in the future!
So why not try including a scented element in your direct mail to help consumers remember your brand?
You could use lightly scented stationery or create a scratch-and-sniff feature on your mail that relates to your product. Or get more creative and include a free air freshener branded with your company name and logo!
Appealing to your recipients' sense of sound with direct mail requires creativity, but it will undoubtedly make your mail piece memorable!
You could print a QR code or include a link on your direct mail design to lead customers to a site with a specialized video ready to play. Another idea is to feature familiar lyrics from your company jingle in the text of your mail to trigger their memory of the song.
Although you are most likely unable to include something recipients can taste in your direct mail physically, you can still give them a 'sample'!
Include a tear-off coupon for a free sample of your product if they visit your store, or list a coupon code in the mail that they can use online for a free trial.
By engaging all five senses, you can create a direct mail campaign to make a memorable impact and drive meaningful interactions with your brand.
Contact us today at 843-248-2574 or email@example.com to incorporate visual appeal, tactile elements, scents, sounds, and even taste-related offers in your next campaign!
check us out on Facebook, Instagram, LinkedIn and the web
#directmail #directmaildesign #designhelp #duplicatesink #marketsmart
Friday, April 14, 2023
In business, a lead is someone who hasn’t used your products or services YET.
And there are many of those out there, just waiting to be introduced to your business.
The last 30 years has provided our team at Duplicates INK - marketSMART the experience to become the experts at lead Generation aka lead Gen.
So, how do we grab them and turn them into customers?
5 Ways to Get Qualified Leads for Your Business
1. Personalize with print
The ability to personalize is one of the aspects that makes direct mail so effective in generating leads.
People are more likely to respond when they feel you are communicating with them directly.
You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.
2. Attract attention with email
Use email marketing to attract new customers and re-engage old ones.
Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers.
Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone.
3. Get buzz with influencers
Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019.
These people will promote your business and stir up the talk so that you will also get organic praise.
4. Speak at events
Position yourself as an expert in your field, and you will be able to share your insights with others.
This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.
5. Attend trade shows
Hosting a booth at trade shows is a great way to generate leads.
You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange.
Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.
There are many ways to promote your business, but these should help you find more leads. Sometimes we as leaders get Stuck when we are trying to market ourselves. Duplicates INK - marketSMART is here to assist. We have litterally over 30 years of experience helping businesses grow their cusotmer base. If you have some marketing ideas you would like to discuss contact John Cassidy at Duplicates INK. Here is a link to John's Calendar to schedule a no commitment, no sales meeting discover call.
We are here to help you reach your potential. Contact us today to get started!****Bonus Get our FREE marketSMART Report - "Generate More Leads". 3 Scouting Tips, 20 Samples of CTA's, and a ton more. Our marketSMART report is a 13 page HOW TO on Generating more leads for your business. Our Gift To YOU. Download it from this link. https://bit.ly/leadgenreportDup
Friday, April 7, 2023
Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials!
Our team at Duplicates INK - marketSMART has been helping entrepreneurs kick off their business with the right branding for over 30 years. We have a solid track record and understand exactly what it takes.
When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip.
4 Print Marketing Materials Your New Business Needs
Business cards may seem like a traditional marketing tactic, but that's because they work!
When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input your contact information or risk mishearing a potential client's contact information, give them your business card. Even if they take a photo of it immediately, you're confident they have the correct information.
Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you're a new business, so spell it out.
A printed brochure about your products or services allows people to delve into the material.
Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.
If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic.
This marketing tactic is a massive opportunity for new business owners.
Not only can they catch the attention of people thumbing through their mail, but they're also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways.
Whatever your competitive edge is, whether it's lower prices or a truly stellar staff, don't be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service.
Thank You Cards
Your first few customers will be some of the most critical sales ever.
Not only are these people supporting you right off the bat, but they're also the people who will either brag about you or tell their friends and family to stay away.
It's important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way.
Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you're starting, you'll need people to see your name and business model multiple times before they remember you.
Contact us today to create a list of the materials you need to reach prospective customers for your business!
Duplicates INK - marketSMART 843-248-2574 or www.duplicatesink.com