"Unlock the Power of National Days: Boost Engagement and Sales with Duplicates INK - marketSMART 🚀"

Introduction: 🌟

National Awareness Days: Making Every Day a Marketing Opportunity

In the dynamic world of marketing, every day presents an opportunity to connect with your audience and drive sales. At Duplicates INK - marketSMART, we understand that harnessing the magic of national days can be a game-changer for businesses of all sizes. From National Bagel Day to World Smile Day, these special occasions provide the perfect backdrop to craft engaging content and inspire customers to engage with your brand. In this guide, we'll show you how to choose the right national days, create captivating campaigns, and make your business shine in the spotlight.

Section 1: The Art of National Day Marketing 🌟

Unveiling the Power of National Days for Your Business

At Duplicates INK - marketSMART, we know that national days offer a unique canvas for your marketing campaigns. Whether you run a small boutique or a thriving enterprise, these occasions can be a goldmine for creativity. Let's dive into the art of leveraging national days to make your brand stand out.

Section 2: Your National Day Toolkit 🛠️

Smart Strategies for Crafting Compelling Content

When it comes to national day marketing, it's all about the content. At Duplicates INK - marketSMART, we've honed the craft of creating content that resonates. Discover the essential tools and strategies that will help you craft irresistible campaigns that engage and convert.

Section 3: 50 National and International Days to Elevate Your Marketing Game 🌐

From Bagels to Thank You Notes: Your Year-Round Marketing Calendar

Get ready to be inspired! We've curated a list of 50 national and international days that can breathe life into your marketing calendar. Each day presents a unique opportunity to connect with your audience and drive sales. Let's explore these exciting occasions together.

Section 4: Tips and Tricks for National Day Success 🌟

Mastering the Art of Preparation and Measurement

Success in national day marketing isn't just about creativity; it's also about strategy. We'll share our top tips for preparation, from planning your campaigns in advance to measuring their impact. Learn how to make the most of every national day and boost your bottom line.

Conclusion: Your National Day Journey Begins 🚀

Step into the Spotlight with Duplicates INK - marketSMART

As you embark on your national day marketing journey, remember that Duplicates INK - marketSMART is here to help you every step of the way. We're not just experts in sales and communication; we're your partners in crafting captivating campaigns that captivate your audience. Join us as we unlock the potential of national days and turn each one into an opportunity for growth.

Ready to transform your marketing strategy? Let's get started today and make every day a celebration of your brand! 🎉

Contact us now and schedule a call to boost your marketing efforts with Duplicates INK - marketSMART!

Disclaimer: This article is for small business owners and marketers interested in using national days to boost their advertising.

Call to Action: 📢

Have you tried incorporating national days into your marketing strategy? Share your success stories or questions in the comments below. Let's start a conversation and uncover new opportunities together!

 

Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?

Our team at Duplicates INK - marketSMART genuinely takes PRIDE in the quality of projects that we produce.  Over the last 30 years we have earned over 60 Industry Awards for our quality of work.  When we process direct mail and it enters the mail stream we loose our ability to control the quality.   In this article we want to share with you a few reasons why your project may experience some "Smudges or Scuff Marks"

These smudges and rub or scuff marks have been referred to as “postcard (or mail) survivability.” Meaning, how well does the postcard survive while traveling through the high-speed rollers and sorting systems of the United States Postal Service (USPS)?

Rubbing/Scuffing Contact Marks

When the postcards hit the USPS mail system, a machine orients the postcard (or other piece of mail) and cancels the stamp or postage indicia. At the same time, a digital camera captures the address and ZIP code from the postcard and assigns a fluorescent inkjet barcode and identification number. 

Next, the postcard is passed through a Delivery Bar Code Sorter (DBCS) system. Depending on how far the mail piece has to travel, it may be processed by four to six different DBCS machines along the way to its final destination (local post office). These sorting machines are made up of a series of belts and rollers that sort the mail based on outgoing ZIP codes. The black rubber belts and rollers are typically the culprits and are usually the reason why you might see color smudges or scuffing on your postcards. The rollers physically grip and contact the postcard as it pushes it through to the correct ZIP code bin. If the roller applies too much pressure as it grips the mail, it may penetrate the color toner on the surface of the postcard, leaving scuff marks. Occasionally, the equipment may even rip the cards. Usually these marks occur about halfway to three-quarters of the way down on either side of the card where the high-speed belts make contact.

Postcards sent via first class that are deemed as undeliverable by the USPS (meaning that they cannot be delivered to the addressee) are especially vulnerable to scuffing and marking. The USPS takes extra steps to attempt to deliver this class of mail. These postcards are intentionally sent through the DBCS sorters several additional times to ensure that they are in fact “undeliverable” before they are deemed to be dead. Next time you get your first class undeliverable postcards returned to you- take note as to how scuffed they look.

Local Post Office Equipment Maintenance Is the Key

If your local USPS post office sorting machines are not calibrated correctly they can penetrate the postcard’s paper and color toner leaving black smudges, burn marks, scuffing, rub marks, tears, and/or even rips. Some people may think that these marks are because the ink wasn’t dry when it left the printer. This is not the case. In fact, digital printers like us don’t even use ink. We use color toner crystals that are instantly fused to the paper and dried—before the postcard comes off the printing press.

Since every USPS mail facility contains sorting equipment, it is left up to each location to decide how rigorous the schedule is for regular maintenance. Ideally, this type of equipment needs to be calibrated and maintained frequently. Regular routine maintenance has a profound impact on how well your postcards survive through the mailing process. Simply stated, it boils down to how your local post office appropriates its resources and keeps up with routine maintenance. Given USPS cutbacks and budget constraints, however, machine maintenance is one of the first items cut by local postmasters.

The Good News

It's typical that these scuff, burn, smudge marks do not happen to every piece of mail.  It's unfortunate that a beautifully printed project can end up with quality issues at time of delivery.  Another positive note is that when surveyed most purchasing decisions were not influenced by smudge marks on the mail received.

Duplicates INK - marketSMART can help you design print and mail your next project with amazing results.  Give one of our team members a call at 843-248-2574 or reach out via email info@duplicatesink.com    www.duplicatesink.com

#duplicatesink #marketsmart #usps #directmailmarketing 

Great Window Graphics = More Business!

Business owners are always looking in to, HOW do I get the biggest BANG for my Marketing Dollars!!!!!

GREAT WINDOW GRAPHICS IS ONE OF THE BEST WAYS.
9 Benefits of Window Graphics

“I never knew that place existed.” How many times have you said this about a business that blended in like a wall flower but had been around for years? How many times do you think others say the same about your business? Sometimes all it takes to catch the eye of prospective customers is a clever window graphic placed in a strategic location. Not only are window decals or a decorative window film great for retailers, they help offices stand out from the competition as well.

Benefits of Window Graphics

• Instant, inexpensive advertising: With window decals, you can tell prospective customers on the street exactly who you are and what you do. With this information, word-of-mouth advertising about your company will grow within your neighborhood and spread.
• Build your brand:To grow a business, you have to build a brand. A plain window doesn’t say much to a person passing by, except for the hours of operation and forms of payment that you accept. A smart window decal, however, turns heads and builds invaluable brand recognition.
• Promote specials:You can only do so much advertising in newspapers, through social networking sites and on other forms of media. Give your marketing efforts an extra boost with a window graphic that makes the public curious about what you offer, the latest deals and your services.
• Enhance privacy:There are some instances when people passing by don’t need to see everything that goes on inside your business, like when you’re talking to a new client. Other times, there are simply too many distractions outside. A decorative window film quickly solves these problems and gives the privacy that your clients seek.
• Offer a better view: Things like a brick wall, back alley or the dumpsters aren’t the ideal view for an office. Instead of covering the sight with clunky blinds, consider installing a window graphic instead. Use the graphic to thank your customers for their business, build your brand or offer helpful information.
• Provide direction:When people pull instead of push, get confused about parking or don’t know which door to use, let a window decal give the message. The last thing you want to do is frustrate a customer before she even walks through the door.
• Attractively shield the sun:Despite the view that you may have out of the window, a blinding sun is a turnoff to customers and reduces worker productivity. Instead, use the sun to your advantage. Use a decal to shield eyes from the sun’s bright rays while making the colors on your window graphic pop.
• Save on city permits:When you want to put up a sign, sandwich board or banner, most cities limit their sizes and/or require the purchase of a permit. If you don’t follow the rules regarding store- or business-front signage, you could receive a fine. Windows, on the other hand, are generally fair game. Use window decals instead of signs and banners to save time and money.
• Placement variety:The windows on your business aren’t the only areas where you can use decals. Place a decal on company cars to build brand awareness in your area. Put one on your own car to let the community and your neighbors know that your company exists. Place small decals on mirrors of your business’ restrooms to share simple information, like the company’s Web address.

Some of the best ways to maximize your message are the simplest. Window graphics have evolved from paint that you need to scrape off with a putty knife to sleek, attractive decals that are visually appealing. Your local sign shop can tell you about the options available and give you guidance about what works and looks the best for your needs.

Duplicates INK - marketSMART located in Conway SC has a entire team dedicated to their "Signs and BIG Graphics" Division.  Providing their clients with Creative Design, Material Consulting, Budgeting, local municipality ordinance guidance, application and permitting. Sign Printing and Manufacturing, Installation and Clean Up.   Check us out on facebook at https://www.facebook.com/groups/signsduplicatesink or call one of our experts at 843-248-2574.