Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with.
When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to the overall good impression?
Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.
Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.
Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.
Don’t overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.
It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.
Find more tips at http://www.duplicatesink.com/
Sunday, August 8, 2010
Marketing Tips: Duplicates INK : South Carolina Affordable Commercial Printing : Myrtle Beach Printing
Here is a suggested reading about logo creation. Suggested by Amazon
Marketing Tips: Duplicates INK : South Carolina Affordable Commercial Printing : Myrtle Beach Printing: "The Big Book of Logos
by David E. Carter (Editor)
REVIEW
When David E. Carter asked designers to send him examples of their best logo designs, more than 11,000 logos came streaming in, including submissions from nearly every top design firm in the country. The resulting book, The Big Book of Logos, contains the best 2,500 or so of the logos he received, all in dazzling full-color on heavy, glossy stock. This full-sized, 380-page volume is a must for anyone looking for inspiration in logo design."
Marketing Tips: Duplicates INK : South Carolina Affordable Commercial Printing : Myrtle Beach Printing: "The Big Book of Logos
by David E. Carter (Editor)
REVIEW
When David E. Carter asked designers to send him examples of their best logo designs, more than 11,000 logos came streaming in, including submissions from nearly every top design firm in the country. The resulting book, The Big Book of Logos, contains the best 2,500 or so of the logos he received, all in dazzling full-color on heavy, glossy stock. This full-sized, 380-page volume is a must for anyone looking for inspiration in logo design."
Four Foolproof Ways to Create a Great Company Logo
Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few years to keep them fresh. If your company is considering a logo update, here are some tips to help:
For more great logo ideas, visit http://www.duplicatesink.com/. We can help you develop a distinctive logo at an affordable price. If you already have a logo in mind, we can show you how to use it more effectively on your printing.
- Choose a logo that looks good large or small. This will allow for more variety in your ads and other printed materials.
- Keep it simple. Your logo doesn't have to look fancy to grab attention. Just look at IBM and Apple. Their logos are simple but memorable.
- Limit yourself to two or three colors of ink. Having too many ink colors in your company's logo will put an unnecessary strain on your printing budget - and might actually look distracting, rather than distinctive. A nice-looking, two-color logo will give you the professional look you want at a reasonable price.
- Use standard ink colors. Custom-mixed inks cost more, and many standard ink colors offer just as unique and professional a look as their more expensive, custom-mixed cousins.
For more great logo ideas, visit http://www.duplicatesink.com/. We can help you develop a distinctive logo at an affordable price. If you already have a logo in mind, we can show you how to use it more effectively on your printing.
Introduction to my blog
Hey my name is John Cassidy, In 1990 I started a new printing company located in Conway SC. At first we started just offering our local business neighborhood a place they could get copies and faxes. Over the past 19 years we grew our business to be one of the largest printing firms in the Myrtle Beach SC market.
2007 we decided that if we wanted to grow Duplicates INK we had to build a larger facility and invest in the latest in printing technology. Our commitment to our plan was over $1,000,000 investment in the new facility and the new equipment.
2008 we completed the construction of our new facility and installed our new Heidelberg Speedmaster 52. We took Duplicates INK to a new level. Our facility finally mirrored our capabilities and expertise in Print and Communications.
We decided we wanted to brand Duplicates as Marketing Service Providers. When we work with our clients we don't take the order taker approach. We work with them in a consultative manner, helping them with their campaign to make it successful.
Since the addition of the new equipment and educating our team on where the industry is going we have won 20 print quality awards, mostly regional and a few national.
In 2009 while most companies in our industry realized 20%-30% loss, Duplicates INK only saw a 7% decline. In speaking with many consultants in the industry the 7% was very respectable. We minimized our losses.
So far in 2010 we are seeing a 13% growth. This is attributed to the fact that we have been marketing very aggressive, and keeping our sales funnel full.
Check us out at http://www.duplicatesink.com/
2007 we decided that if we wanted to grow Duplicates INK we had to build a larger facility and invest in the latest in printing technology. Our commitment to our plan was over $1,000,000 investment in the new facility and the new equipment.
2008 we completed the construction of our new facility and installed our new Heidelberg Speedmaster 52. We took Duplicates INK to a new level. Our facility finally mirrored our capabilities and expertise in Print and Communications.
We decided we wanted to brand Duplicates as Marketing Service Providers. When we work with our clients we don't take the order taker approach. We work with them in a consultative manner, helping them with their campaign to make it successful.
Since the addition of the new equipment and educating our team on where the industry is going we have won 20 print quality awards, mostly regional and a few national.
In 2009 while most companies in our industry realized 20%-30% loss, Duplicates INK only saw a 7% decline. In speaking with many consultants in the industry the 7% was very respectable. We minimized our losses.
So far in 2010 we are seeing a 13% growth. This is attributed to the fact that we have been marketing very aggressive, and keeping our sales funnel full.
Check us out at http://www.duplicatesink.com/
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