4 Tips for Getting More People to See Your Direct Mail

Our team at Duplicates INK - marketSMART have dedicated themselves to being the absolute BEST in Direct Mail Marketing.  We understand that Direct mail is naturally advantageous when getting people to notice your business. 

85% of consumers open their direct mail, and 62% act after receiving direct mail, according to a recent report. However, your business can take action to increase further the number of people opening your direct mail. 

1. Use a Call to Action in Your Direct Mail 

The best call to action, or CTA, follows the format “Do something simple, get something great.” 

In this scenario: 

• Do something simple = open the envelope.


• Get something great = receive a credit card, special discount, or a gift or sample.

Creating a sense of scarcity works exceptionally well when prompting people to act. For example, try advertising a limited-time offer or a special discount while supplies last. Fear of missing out or not being enough gets the customer to act soon. However, don’t create a false sense of scarcity.  

2. Send Your Direct Mail in a Unique Envelope 

The envelope is the first thing people see when they take the mail out of the mailbox. 

Whether to open your mail or not relies heavily on the impression the envelope provides. 

Get your envelope to stand out and generate curiosity by switching up the characteristics of the envelope like… 

• Size. Larger envelopes stand out but can be more costly. Smaller envelopes create a sense of casual and friendly correspondence.


• Style. Use a color that catches the target audience’s attention, such as silver, gold, neon, or bold colors. Try changing the texture by using a matte or a glossy finish.


• Font. Using a handwritten style font will make your envelope seem more personal.


• Format. Including a see-through window lets your business prominently display products or enticing offers. 

Switching up the standard white 4 1/8 ” by 9 ½” envelope will make potential customers more likely to open the envelope. 

3. Personalize Your Direct Mail Marketing 

If the direct mail recipient feels that the mail is truly meant for them, they will be more likely to open it. 

Research your target audience so you can better personalize your direct mail. Create target market subgroups based on their interests, potential questions, geographic area, and products or services most interesting to them. 

Often, businesses will have better luck advertising to their local target market because there’s a greater desire among consumers to support local businesses as opposed to non-local ones. 70% of consumers support local businesses because they want to keep money local, connect with the community, support local creators, and have better service. 

4. Track Direct Mail Statistics 

Finding out what methods work for you and what don’t will help you generate a higher return on investment or ROI. 

Track cost per 1000 impressions (CPM), open rates, response rates, and conversions. Impressions are the number of people who see your direct mail, and conversions are the number of recipients who follow your call to action. 

Remember that those who have interacted with your business are more likely to engage again. Also, sometimes it takes multiple direct mail deliveries before the customer acts. 

Once you find a high ROI strategy, scale up your marketing. 

We’re here to help you stand out to potential customers through direct mail. From the design to the mailing itself, we’ve got you covered! 

If you're not sure where or how to start with your Direct Mail Marketing strategy simply give us a call at 843-248-2574 or drop us a note at info@duplicatesink.com 

Our promise to you is not any pushy sales techniques and a no obligation conversation to explore the potential that a GREAT direct mail campaign could have for your business.

Duplicates INK - marketSMART 843-248-2574
info@duplicatesink.com
www.duplicatesink.com

 

#duplicatesink #marketsmart #directmailmarketing 

7 Print Marketing Ideas to Boost Holiday Sales

Our team at Duplicates INK - marketSMART has helped hundreds of businesses market the last 30 Holiday Seasons. It kind of makes us some what of "Experts" in this space.

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.

How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!

7 Print Marketing Ideas to Boost Holiday Sales

1. Creative Packaging 

Use beautiful boxes, papers, and images when you send out items to customers.

They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.

2. Door Hangers

Create fun, whimsical door hangers to put on customers’ doors.

These will receive a lot of attention and will solicit a response. 

3. Coupons

Send coupons to customers on fun, holiday-centered postcards.

Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.

4. Holiday Newsletter

Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.

Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.

5. Subscription Package

A subscription package will keep them coming back throughout the year.

Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.

6. Gift Cards

A gift-card campaign allows customers to share your business.

It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.

Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.

7. Loyalty Rewards

Mail special discounts to loyal customers during this time of year.

Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.

Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!

Duplicates INK - marketSMART - 843-248-2574

#holidaymarketing #directmail #duplicatesink #marketsmart

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

We're proud to inform you that the reports of the supposed death of direct mail have been, as Mark Twain once said, "greatly exaggerated."

Our firm Duplicates INK - marketSMART has been helping businesses achieve their goals by creating effective engaging affordable campaigns that leverage traditional print.  Our team is not composed of a bunch of magicians and we do NOT sell Snake Oil.  We are proud that when we partner with a new client we take ownership in the project.  We want it to work sometimes more than the client themselves.  We know this, when we create and execute a campaign, the success of the campaign is critical in determining our future with the client.

Not only is direct mail just as effective as it ever was - it's positively thriving. According to one recent study, the market for direct mail advertising is anticipated to grow from $71.57 billion in 2021 to a massive $72.67 billion by the end of 2022. Much of this has to do with the average return on investment for direct mail collateral is $4.09 for every $1.27 you spend getting those marketing materials out into the world.

But it can be challenging to know where to begin if you've been out of the direct mail world for a while or are wading into these proverbial waters for the first time. With that in mind, here are three winning direct mail campaign ideas that you can start using immediately.

3 Winning Direct Mail Campaign Ideas You Can Start Using Today

Taking Advantage of the Holidays

One of the best direct mail marketing campaign ideas you can start using immediately involves taking advantage of the holiday season - a time of year that is already upon us again.

Remember that while part of the goal of any marketing campaign is always to raise awareness for your brand and get the word out about your products and services, this is just one small portion of a much larger story.

Equally important is your ability to get in touch with people occasionally and simply remind them that you're out there. Because of that, don't hesitate to send out a simple postcard for Christmas or the New Year to wish people well. It doesn't have to be overly "salesy" at all - it can be a simple message that illustrates that you care about your consumers, even when you're not coming right out and asking them to buy something.

When executed correctly, you'd be surprised by the difference this can make in generating repeat sales from existing, satisfied customers.

The Benefit of Unusually Sized Mail

Another technique that you can use with direct mail, in particular, has to do with sending out unusually sized mail.

Think about it - part of why messages like emails are so easy to ignore is that they all blend together in someone's mind. They all look the same, and they're far too easy to archive when someone is wading through their email inbox in the morning.

But if you send out a piece of direct mail collateral that is slightly larger or shaped differently than every other piece of mail that someone receives that day, they're going to notice. You immediately stand out, and at that point, you can use someone's curiosity to your advantage.

Bridging the Gap Between Direct Mail and the Digital World

Finally, don't be afraid to bring the benefits of both direct mail collateral and digital marketing together in innovative ways.

Always include information about the various social media channels you use, like Facebook, Twitter, and LinkedIn, which are great for allowing someone to get in touch with you in other ways quickly. This way, you can begin an experience with them through physical mail but give them the option to continue it over the Internet if that is their preference. 

If you'd like to find out more information about getting started today with any of these direct mail campaigns, or if you have any additional questions you'd like to go over with someone in a bit more detail, please don't delay - contact our team today! 

Duplicates INK - marketSMART is a leading marketing firm that specializes in print.  We have led the industry leveraging traditional mediums by integrating complimenting digital strategies creating a true affordable and effective omni-channel solution for our clients.   Reach out to day for a free consultation 843-248-2574 or visit our marketSMART page at https://bit.ly/dupdirectmail

#directmail #duplicatesink #marketsmart #omnichannelmarketing #marketing

Our team at Duplicates INK have come up with 7 Top Tips to Get Creative With Offline Marketing

At Duplicates INK - marketSMART we strive to maximize your investment in marketing? 

Utilize unique offline marketing techniques to get people's attention!

There are countless ideas for getting inspired with offline marketing, from traditional to off-the-wall. Take what you can and let it spur some creativity in your minds. 

7 Top Tips to Get Creative With Offline Marketing

1. Get Creative With Your Business Card 

A business card is often the first impression, and you want to make it last.

Try printing it vertically, adding rounded corners, or creating a die-cut image. Use bold colors that stand out against the competition.

2. Hold In-Person Events 

According to the Event Marketing 2018 Report, 95% of marketers agree that live events give attendees a valuable opportunity to form in-person connections in an increasingly digital world.

Give people a chance to talk to you and others from your company, and create bonds that will last a lifetime. 

Don't forget to have flyers, rack cards, brochures, and business cards ready for them to pick up.  

3. Volunteer 

Join volunteer organizations that will introduce you to other professionals who desire to help the community.

By getting out in the community, you will get your name out and help you build connections. Bring along your business cards so you can have some conversations about where you work and get information on others. 

4. Build Loyalty With Rewards

While investing in attracting new customers, don't neglect opportunities for retaining existing ones.

Give away fun gifts with your logo: magnets, flashlights, Frisbees, T-shirts, mugs, water bottles, and more. These will keep the magic going after the sales call is over. 

5. Create a Game

Use a tailor-made BINGO card that leads them around the store, then leads to a prize if they get BINGO.

Have signs to advertise your newest game. Invite everyone to play and win prizes. 

6. Go Head-To-Head With the Competition

Don't be afraid to promote your items over the competition.

If it makes sense, have a "taste test" as Coke and Pepsi did in the 1980s. Let the audience decide what items they like better. 

Be sure to have flyers made up to announce this event to let people know when it will be.

7. Take On Speaking Engagements 

Speaking at events puts you in front of your target audience and makes you an expert.

A speaking engagement puts you in front of a highly targeted and interested audience already primed and ready to pay attention to what you have to say.

It creates you as the go-to person for answers, which is a great position.

Take time to evaluate the best creative way to reach your customers. We all have an overflowing inbox. Instead, try something fresh and offline to capture your customer's attention. 

When you want to make a statement offline, try some freshly printed marketing materials. That's where we step in! 

We have what you need to make some fresh imprints on your customers. Contact us today!

Duplicates INK - marketSMART  843-248-2574
info@duplicatesink.com

#duplicatesink #marketsmart #marketingtips #offlinemarketing

Deadlines? We eat them for Breakfast!!!! Why Duplicates INK is so good at WOWING Clients.

One KEY trait that most successful businesses share is that the entire TEAM understands, believes and embraces their Company's Uniqueness.

Since 1991 Duplicates INK - marketSMART has constantly been evolving while staying laser focused on one of our Unique Traits.  This unique trait is how we are OBSESSED with meeting or beating deadlines.  In some cases unrealistic Deadlines.  Learn more about what makes Duplicates INK so special HERE. 

A few words of wisdom.   

Some are lucky enough to have natural organization skills; others have to work at managing their time in order to work quickly and efficiently.

In general, organization will help manage your time, and it will also ease the stress of having deadlines. Having a clear-cut plan with driven direction will help conquer any and all deadlines thrown your way.

We thought it would be fun to share with you our take on the importance of organization when meeting deadlines.   I hope you enjoy.

Prioritizing is Key

Larger projects that have a quicker deadline should be the ones you’re working on first.

Many people want to put off larger projects because they seem intimidating. Make a plan to break down the larger projects into smaller ones and accomplish one at a time.

Conquering smaller projects at a time will seem less intimidating and less stressful. Sometimes you might be working diligently on a project and -- in the middle of it -- get thrown a project that has a quicker deadline. Dropping the current project can be hard to do but is necessary for meeting deadlines.

Identify Your Productive Time and Use It

If you’re a morning person and motivated with a cup of coffee to start your day, use the morning to accomplish those intimidating tasks.

Or if you’re more motivated in the afternoon, then use that time. Working within your productive time will help keep you on track and get important tasks accomplished. In the less productive times, concentrate on checking emails and doing research -- the things that ease your brain.

Another key to factor into your productive time is making sure that time is uninterrupted. Set aside time that you know will be quiet to work on things, and make sure that time is within your productive time of the day. Fewer interruptions will help keep your focus streamlined.

Embrace the Lists

The largest benefit to writing your lists on paper is the gratification of checking things off.

Once an item is checked off as complete, your brain realizes that it doesn’t need to think about that anymore. This can relieve the stress of feeling like your to-do list is never-ending. Writing it down shows you that there is an end to the list and will keep you focused on what’s important.

Keeping these things in mind will create an efficient and stress-free atmosphere when working on projects and meeting important deadlines. If organization is not your cup of tea, working with someone who is organized can help balance your routine.

Strategic Alignment

Have you ever been in a situation where you, or someone you know, completed a project that just didn't seem possible when considering the time and resources needed?  But somehow it happened.  When asked "How in the world did they get it done?"   the answer commonly used is "The Stars must have been Aligned"  a simple phrase meaning "I don't have any idea how but we did".

I've found along my journey in business that creating strategic alignments with complementing businesses provides me with an arsenal of Unique Traits which ultimately allows our team at Duplicates INK - marketSMART to provide our clients an incredible Strategic Partner.  This Strategic Alignment has resulted in many "I don't know...the stars must have been aligned" responses.   

Our team at Duplicates INK - marketSMART take all deadlines serious and with priority status.  Just see for yourself.  Next time you have an impossible deadline give us a Call we eat deadlines for breakfast.

Duplicates INK - marketSMART
info@duplicatesink.com
www.duplicatesink.com
843-248-2574

6 Winning Direct Mail Campaigns

One of the most common questions we receive at Duplicates INK - marketSMART is.......

"Does Direct Mail still work?"  the simple straightforward truthful answer is 

YES!

Direct mail offers results that other channels just can't match.

***BONUS at the end of this article***

According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece. 

6 Winning Direct Mail Campaigns

1. Instill Curiosity with a Quiz

Do you worry your direct mail envelopes are going in the trash unread?

Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open.

2. Benefits, Not Features

As marketers, it's so easy to get caught up in promoting all the neat features of your product.

Your readers, however, don't care about that. They care about how your product can be of benefit to them.

HelloFresh hit the mark with a February 2020 mailer that highlighted three big benefits to ordering their kits. At a glance, readers could see that the service could save them time, save them money, and offer more variety.

3. Leverage Testimonials

Research shows that a recommendation, whether from a friend or a stranger, has a lot of sway on reader opinions.

In fact, 70% of people will trust a recommendation even when it comes from someone who they don't know. 

Florida Gulf Coast University used the power of testimonials by putting recommendations from past students right on their mailing postcard. Having names, faces, and a glowing recommendation from current students helped convince potential attendees that the school is a good choice. 

4. Use the Magic Word

No, not "please." The powerful word that gets your mailer a second look instead of a quick trip to the recycle bin is "free." 

A March 2020 mailer from Estee Lauder catches attention with bright coloration and a prominent offer for a free gift when people visit their counter inside Macy's. Offering a gift is a way to get people inside your brick-and-mortar location, where there is an increased chance that they'll take the opportunity to buy.

5. Catch the Eye with Familiar Forms and Images

When Nestle was promoting their Kit Kat Chunky bar in the UK, they used a familiar image -- a Royal Mail card about an undeliverable package.

However, instead of the normal reasons for failure to deliver, recipients learn that the free chocolate bar Nestle intended to send them was "too chunky" to fit through their mail slot. The mailer served as a coupon to get a free bar to try from the store.

6. Invite Recipients to Interact with Your Mail Piece

To raise awareness for World Water Day in Belgium, the organization demonstrated the importance of water in an innovative way.

They sent a postcard that could only be read after the reader held it under running water. This tactile trick increased engagement and also got the group a viral bump on social media.

No matter what your business, it's possible to catch readers' eyes and attention with your direct mail pieces. Think about how to evoke your recipient's curiosity, which can lead to engagement and conversion.

For over 30 Years the team at Duplicates INK - marketSMART has helped clients achieve unheard of results because we have a system that works.  This winning system is rather simple and is only 10 steps.

We are making this system available as a workbook for you to execute your very own winning Direct Mail Campaign

Download your FREE 10 Steps to Success Workbook Here

10 Steps to Success with Direct Mail Workbook

 

www.duplicatesink.com
843-248-2574
info@duplicatesink.com

 

Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business

Our life is made with words.

Words create worlds – not only physical worlds but the worlds we perceive. From naming your children to articulating a political platform, words speak life and shape reality.

In marketing, often you have just one chance to get your message right. When you have someone’s attention, can you quickly and dramatically communicate ideas? That’s where a strong one-liner can make all the difference! A one-liner is a concise statement you can use to spark curiosity and clearly explain what you offer.

Here are three steps for building a one-liner that makes people lean in and take interest:

Step 1: Articulate the Problem

When you’re inviting customers into your story, always start with a problem.

The problem is the hook. If a story doesn’t have a problem, the story never gets started. When shaping your one-liner, start by stating the problem or pain point your clients face. Make sure the first statement in your pitch is a clear problem that people actually experience. Something like this:

• A: Most parents get stressed when they think of taking their kids to the dentist . . .
• B: With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic . . .

Step 2: Preview the Solution

After you open a story loop, your customer is ready to hear about a solution.

Here comes the reveal! After you’ve grown anticipation about the problem, turn the corner by offering a remedy. This can be as simple as naming your business or presenting the product itself. Here are a few examples:

• A: At Kid’s Teeth, our fun and welcoming office puts kids at ease . . .
• B: With a Circuit E-bike fitted just for you . . .

Step Three: Describe the Result

Like the climax of the opera, the third part of your one-liner should release the tension you initially created.

When you write the solution part of your one-liner, try to articulate the final result a customer will experience: something tangible people can see, feel, or count. For example:

• A: Our fun and welcoming office puts kids at ease so that they aren’t afraid and their parents actually enjoy their dentist visit.
• B: With a Circuit E-bike fitted just for you, you’ll get hours back in your day and arrive at work promptly.

Snag New Customers

There is no hammer, no chisel, and no generator more powerful than the spoken word.

Once you’ve perfected your one-liner, put it on the back of your business card, print it on the wall in your retail space, and memorize it for your next elevator pitch. Cast your bait far and wide and reel in great results!

Here is one of our One Liners

Most companies never know how many visitors to their website were generated through their direct mail marketing efforts, until NOW!  Our latest technology we call marketSMART2.0 tracks each and every engagement from your direct mail campaign as well as your digital campaigns.  Let me show you how it works.  Check it out here and get a complimentary Digital Report on "The Future of Marketing is NOW"  Download yours here.  

Any help you need for marketing your business, event, product or service, give our expert marketers a call at Duplicates INK - marketSMART - 843-248-2574   or visit us at www.duplicatesink.com  - info@duplicatesink.com