Do you know 5 Ways to Use Personalization in Print Marketing to Get Noticed by Your Customers?

For over 30 years our team at Duplicates INK - marketSMART has worked hard to provide our clients with the most effective forms of print communications that fit within their budget.  We found that personalization ALWAYS has a stronger impact than static print.

Using print marketing is a great way to get your company’s name out there and let customers know what services you offer.

But what if there was a way to increase the effectiveness of your printed ads, creating a better experience for your existing customers and drawing in new ones?

According to a study by Accenture, 91% of customers are more likely to purchase from companies who recognize and remember them, providing them with relevant offers or recommendations. 

Here are five easy ways to add personalization to your print marketing plan!

5 Ways to Personalize Your Company’s Print Marketing

1. Use Variable Data Printing

Customer Relationship Management (CRM) databases are an easy way for your company to accumulate and sort information about your customers.

Then, to use the data that your CRM has gathered and incorporate it into your print marketing, use Variable Data Printing (VDP) to create a variety of personalized print ads that will better suit the customers to whom you’re sending them. VDP uses more than just the customer’s name: it can also alter your ad’s layout, images, and promotions shown.

Using VDP for print ads results in 3-10 times higher response rates than non-personalized direct mail.

2. Use QR Codes on Your Print Marketing

QR codes are a modern and easy way to quickly send interested customers from your printed materials to your company’s website or social media accounts.

QR codes have many different capabilities, but one of the best ways you can use them to create personalized experiences for your customers is by tracking the links they clicked after the QR code has been scanned. Then you can use that information to determine which services or products are most attractive to your customers and personalize your advertising.

3. Respond to Constructive Feedback

Some customers can find some targeted marketing methods to be invasive or unhelpful.

However, research has shown that 45% of customers appreciate one kind of personalization: personal apologies from companies after negative experiences in-store or online.

So if customers leave a dissatisfied review or experience difficulties while shopping in your store, take note of their information and send them a letter apologizing for the inconvenience. They will appreciate your efforts to make things right with them and will be more likely to purchase from your company again!

4. Personalized Print Inserts

Although completely customized catalogs might be the most personalized route you can take with your direct mail, compiling a unique catalog for each customer would be quite cost prohibitive.

An alternative is to use VDP or another method to create customized inserts for your mail.

You could also consider including customized coupons to draw customers to your store by offering discounts on the products they’d likely be interested in.

5. Choose Personalized Images

Visuals are essential- they catch your customers’ attention and can determine whether or not they open your mail.

Focusing your personalization on the images in your print marketing could have a significant impact. Using the data you’ve gathered about a customer’s demographic, include images that cater to their preferences and interests.

Personalization is the strategy to push your company’s print marketing the extra mile- engaging your customers and standing out from others in your field. Contact us today to get personal on your next print marketing campaign!

Reach out to one of our marketing specialist at Duplicates INK - marketSMART to have a no obligation consultation.  Our number is 843-248-2574 or email at info@duplicatesink.com

 

Incredible One-Liners: Crafting a Magical Sentence to Grow Your Business

Our life is made with words.

Words create worlds – not only physical worlds but the worlds we perceive. From naming your children to articulating a political platform, words speak life and shape reality.

In marketing, often you have just one chance to get your message right. When you have someone’s attention, can you quickly and dramatically communicate ideas? That’s where a strong one-liner can make all the difference! A one-liner is a concise statement you can use to spark curiosity and clearly explain what you offer.

Here are three steps for building a one-liner that makes people lean in and take interest:

Step 1: Articulate the Problem

When you’re inviting customers into your story, always start with a problem.

The problem is the hook. If a story doesn’t have a problem, the story never gets started. When shaping your one-liner, start by stating the problem or pain point your clients face. Make sure the first statement in your pitch is a clear problem that people actually experience. Something like this:

• A: Most parents get stressed when they think of taking their kids to the dentist . . .
• B: With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic . . .

Step 2: Preview the Solution

After you open a story loop, your customer is ready to hear about a solution.

Here comes the reveal! After you’ve grown anticipation about the problem, turn the corner by offering a remedy. This can be as simple as naming your business or presenting the product itself. Here are a few examples:

• A: At Kid’s Teeth, our fun and welcoming office puts kids at ease . . .
• B: With a Circuit E-bike fitted just for you . . .

Step Three: Describe the Result

Like the climax of the opera, the third part of your one-liner should release the tension you initially created.

When you write the solution part of your one-liner, try to articulate the final result a customer will experience: something tangible people can see, feel, or count. For example:

• A: Our fun and welcoming office puts kids at ease so that they aren’t afraid and their parents actually enjoy their dentist visit.
• B: With a Circuit E-bike fitted just for you, you’ll get hours back in your day and arrive at work promptly.

Snag New Customers

There is no hammer, no chisel, and no generator more powerful than the spoken word.

Once you’ve perfected your one-liner, put it on the back of your business card, print it on the wall in your retail space, and memorize it for your next elevator pitch. Cast your bait far and wide and reel in great results!

Here is one of our One Liners

Most companies never know how many visitors to their website were generated through their direct mail marketing efforts, until NOW!  Our latest technology we call marketSMART2.0 tracks each and every engagement from your direct mail campaign as well as your digital campaigns.  Let me show you how it works.  Check it out here and get a complimentary Digital Report on "The Future of Marketing is NOW"  Download yours here.  

Any help you need for marketing your business, event, product or service, give our expert marketers a call at Duplicates INK - marketSMART - 843-248-2574   or visit us at www.duplicatesink.com  - info@duplicatesink.com