How to Run Political Ads on Facebook: Regulations and Steps
Running political ads on Facebook involves adhering to specific regulations and following a series of steps to ensure compliance and transparency. Here’s a quick guide to help you understand the process and get your political ads up and running.
Regulations for Running Political Ads on Facebook
1. **Identity Verification**: All advertisers running political ads must verify their identity. This ensures that Facebook can hold advertisers accountable for the content they promote.
2. **Ad Authorization**: Each Facebook Page running political ads must be authorized. This involves linking your Page to an ad account and completing the necessary verification steps.
3. **Disclaimer Requirement**: All political ads must include a disclaimer that clearly states who paid for the ad. This disclaimer will appear on the ad itself, providing transparency to viewers.
4. **Ad Library**: Facebook stores all political ads in an Ad Library for seven years. This library is accessible to the public and shows who paid for the ad, how much was spent, and the ad’s reach.
Steps to Run Political Ads on Facebook
1. **Create a Facebook Page**: If you don’t already have a Page, create one for your organization, campaign, or political entity.
2. **Verify Your Identity**:
- Submit required identification documents (e.g., government-issued ID, passport).
- Complete Facebook’s identity confirmation process, which might involve receiving a verification code via mail.
3. **Authorize Your Page**:
- Link your Facebook Page to an ad account.
- Provide additional information about your organization, such as a tax ID number, business address, and a website link.
4. **Set Up Disclaimers**:
- Create a disclaimer that states who is paying for the political ads. This disclaimer must be included with each ad you run.
5. **Submit Ads for Review**:
- Once your Page is authorized, submit your political ads for Facebook’s review. Facebook checks all political ads for compliance with their policies.
6. **Comply with Ad Policies**:
- Ensure your ads adhere to Facebook’s content and targeting policies. This includes ensuring the accuracy and appropriateness of the ad content.
Timeline for Getting Political Ads Up and Running
The time it takes to get your political ads up and running on Facebook can vary, but here’s a general timeline:
1. **Identity Verification**: This can take a few days to a week, depending on how quickly you provide the necessary documents and complete the verification steps.
2. **Page Authorization**: Authorizing your Page can take an additional few days, especially if Facebook requests further information about your organization.
3. **Ad Review**: Once your ads are submitted, Facebook typically reviews them within 24 to 48 hours. However, during peak times, the review process might take longer.
In total, you can expect the entire process to take anywhere from one to two weeks, assuming there are no significant delays or issues.
By following these steps and ensuring compliance with Facebook’s regulations, you can effectively run political ads on the platform and reach your desired audience with transparency and accountability.
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