Tuesday, July 21, 2020

Direct Mail Postcards: A Proven Winner *Bonus Content

Does Direct Mail Work?  One of the most debatable marketing questions of our time.  What does the question really mean?  What is it that you are looking for out of your marketing efforts?


I think it is........Well.......


Results!


 Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants.


With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels. 


Direct mail allows readers to comprehend, process, and remember the material more quickly and easily, with postcards and large envelopes eliciting the best overall response. Think about how quickly you process your own mail – ‘bill, letter, junk, ad . . .’ It takes a split second to accept or discard each piece. Postcards put the message front and center as soon as the printed piece hits their hand.


When it comes to results, 52.5 percent of potential recipients claim they will read a postcard, whereas a letter-sized envelope will be opened only a third of the time. Postcards get a fairly high response rate – 4.25% – followed by dimensional mailers with 4% and letter-sized envelopes at 3.5%. And larger postcards (6-inches by 11-inches) are an ideal choice to ensure your piece stands out in the mail pile.


Success Starts Here


Ready to acquire new customers and increase your profits? Here are some tips for head-turning postcards:


Get to the Point


Postcards should have one obvious call to action. Understanding the audience and key message will drive design, with branding that will reinforce this theme.


Stress Benefits


Highlight the benefits of what you are selling. If you are selling a booklet-folding machine, don’t just say, “stainless steel hopper, 10 inches wide.” Add, “assembles 600 booklets per hour!”


Use Engaging Designs


Even classy postcards can have some sizzle, whether it’s font, bright colors, foil, or creative cardstock and graphic combinations.


Follow Headlines with Delivery


The promise of the headline should be fulfilled in the body copy—immediately. Your first few sentences should explain, elaborate on, and support the promise made in the headline.


Don’t Be Boring


People take in loads of information each week, and postcards have a split second to catch their attention. A sharp layout is great, but be sure to integrate this with a lively message to keep them reading past the headline.


Offer a Next Step


Don’t assume the reader knows what to do with your card. Include instructions and crystal-clear action steps, like, “For a free 2020 landscaping guide, visit www.lawnparadise.com, or call Betsy at __________ for a blueprint on a total yard makeover.”


Enhance Readability


More than 30 percent of the population classifies themselves as “scanners,” so aim for improved readability with bullets, generous white space, screened boxes, yellow highlighting, crossed-out text (like $19.95, $9.95), and simulated handwriting in the margin.


Front and Center with Eye-Popping Postcards


Want to make the right offer at the right time?


Postcards are ideal when:



  • You want to generate leads.

  • You’re offering a free or premium item.

  • The primary response is a URL landing page or a phone call.

  • The concept is easy to explain or familiar to the reader.

Finally, the sure advantage in postcards is knowing where to send them.


Savvy marketers know who their audience is, and they realize it’s not just one group. The most successful postcard marketing sends unique messages (and even segmented landing pages) to the groups they most want to reach.


If you can reach out to 500 targeted people (versus 5,000 bulk addresses), your success rates will skyrocket.


Duplicates INK - marketSMART has become EXPERTS in achieving results with Direct Mail Marketing.  We have created a turnkey solution for Direct Mail that is an "All Inclusive" pricing structure.  For as little as .37 cents per piece you could send out 2000 Full Color Postcards.  The price includes Design, Print, Mailing Services and Postage.  Check out the Special here POSTCARD SPECIAL


BONUS CONTENT - Here is are 3 ways that integrating Direct Mail and Facebook will INCREASE your leads.  Click Here FREE EBOOK


 


Want More Great Ideas check out our website
www.duplicatesink.com


 

Tuesday, March 10, 2020

Great Window Graphics = More Business!

Business owners are always looking in to, HOW do I get the biggest BANG for my Marketing Dollars!!!!!


GREAT WINDOW GRAPHICS IS ONE OF THE BEST WAYS.
9 Benefits of Window Graphics


“I never knew that place existed.” How many times have you said this about a business that blended in like a wall flower but had been around for years? How many times do you think others say the same about your business? Sometimes all it takes to catch the eye of prospective customers is a clever window graphic placed in a strategic location. Not only are window decals or a decorative window film great for retailers, they help offices stand out from the competition as well.


Benefits of Window Graphics

  • Instant, inexpensive advertising: With window decals, you can tell prospective customers on the street exactly who you are and what you do. With this information, word-of-mouth advertising about your company will grow within your neighborhood and spread.
  • Build your brand:To grow a business, you have to build a brand. A plain window doesn’t say much to a person passing by, except for the hours of operation and forms of payment that you accept. A smart window decal, however, turns heads and builds invaluable brand recognition.
  • Promote specials:You can only do so much advertising in newspapers, through social networking sites and on other forms of media. Give your marketing efforts an extra boost with a window graphic that makes the public curious about what you offer, the latest deals and your services.
  • Enhance privacy:There are some instances when people passing by don’t need to see everything that goes on inside your business, like when you’re talking to a new client. Other times, there are simply too many distractions outside. A decorative window film quickly solves these problems and gives the privacy that your clients seek.
  • Offer a better view: Things like a brick wall, back alley or the dumpsters aren’t the ideal view for an office. Instead of covering the sight with clunky blinds, consider installing a window graphic instead. Use the graphic to thank your customers for their business, build your brand or offer helpful information.
  • Provide direction:When people pull instead of push, get confused about parking or don’t know which door to use, let a window decal give the message. The last thing you want to do is frustrate a customer before she even walks through the door.
  • Attractively shield the sun:Despite the view that you may have out of the window, a blinding sun is a turnoff to customers and reduces worker productivity. Instead, use the sun to your advantage. Use a decal to shield eyes from the sun’s bright rays while making the colors on your window graphic pop.
  • Save on city permits:When you want to put up a sign, sandwich board or banner, most cities limit their sizes and/or require the purchase of a permit. If you don’t follow the rules regarding store- or business-front signage, you could receive a fine. Windows, on the other hand, are generally fair game. Use window decals instead of signs and banners to save time and money.
  • Placement variety:The windows on your business aren’t the only areas where you can use decals. Place a decal on company cars to build brand awareness in your area. Put one on your own car to let the community and your neighbors know that your company exists. Place small decals on mirrors of your business’ restrooms to share simple information, like the company’s Web address.

Some of the best ways to maximize your message are the simplest. Window graphics have evolved from paint that you need to scrape off with a putty knife to sleek, attractive decals that are visually appealing. Your local sign shop can tell you about the options available and give you guidance about what works and looks the best for your needs.
Duplicates INK - marketSMART located in Conway SC has a entire team dedicated to their "Signs and BIG Graphics" Division.  Providing their clients with Creative Design, Material Consulting, Budgeting, local municipality ordinance guidance, application and permitting. Sign Printing and Manufacturing, Installation and Clean Up.   Check us out on facebook at https://www.facebook.com/groups/signsduplicatesink or call one of our experts at 843-248-2574.

Tuesday, February 18, 2020

Attract Clients You Love with Consistent, Stylish Marketing

In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.


Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.


What does that look like in real life?


3 Examples of Brand-Building Marketing


Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.


1. Charity: Water


Charity: Water” is a non-profit organization that provides drinking water to people in developing nations.


As of 2019, the organization has raised $370 million, funding 44,000 water projects in 28 countries.


Charity: Water gives 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. The organization’s logo is a goldfinch jerry can that keeps the branding present across all platforms and keeps the charity’s focus top of mind.


Charity: Water has mastered the art of getting people to form personal connections with their brand, including online fundraising campaigns where people can link to personal events like birthdays, marathons, or life milestones. Their highly sharable content always connects incredible impact stories and graphics, including the jerry can logo.


Whether launching a campaign or publishing an annual report, Charity: Water is always on brand.


Takeaways: Build powerful connections with people through relatable stories, engaging participatory campaigns, and on-brand imaging in all you print and share.


2. FedEx


When it absolutely, positively has to be there overnight . . . count on FedEx.


FedEx provides people worldwide with transportation, e-commerce, and business services. Offering “The World On Time,” FedEx has created a strong corporate identity for its professionalism and efficiency.


In addition to reliable service, the brand garnered trust through its “We Understand” campaign, which communicates the pricelessness of people’s treasures, livelihoods, and futures. Packages mean a lot to people, and FedEx hammers this home through story-based marketing, reward programs, and regular social media interactions.


Takeaways: Find slogans and campaigns that get to the heart of what people truly desire: to be heard, understood, and valued. When you think of people as a person – not just a number – they respond.


3. Target


Do people see Target as a discount store?


Probably not. With trendy campaigns and high-end designers, Target delivers more than just products, but an experience.


Beyond quality merchandise at reasonable prices, Target offers easy-to-maneuver layouts, stunning branded displays, and contemporary styles aimed directly at a specific customer persona (higher-income shoppers ages 55 and younger). Target customers appreciate the brand’s sophisticated, affordable merchandise, including an ever-changing array of trendy clothing and home accessories.


Takeaways: Solidify customer personas and identify key themes that bring a fresh, consistent viewpoint through your products and marketing. Match the theme of your marketing with the personal experience people have doing business with you.


An Artful Tapestry


The heart of consistent marketing is your brand message.


Identify personable, engaging themes, and share them through your products, in-store displays, and print pieces. Weave these elements into a beautiful tapestry, and the benefits will last well beyond any savvy marketing campaign!

Monday, January 13, 2020

4 "No Fail" Strategies for Organizing Your Next Big Event

Do you have any “nightmare” trade show experiences?


Maybe you worry that an impending disaster is ahead. Everyone who manages a big event knows the feeling.


You know . . . the nagging sense that you’ve forgotten something crucial (but have no idea what).


Or . . . one of several million things is about to go wrong (but there is no way to prevent it).


4 "No-Fail" Strategies for Organizing Your Next Big Event


Large events can be stressful, but most large-scale events can be managed with confidence if you have a plan.


Here are four “no-fail” strategies for navigating your next conference, convention, or trade show.


1. Generate an Event Checklist


Early planning and great organization are the keys to a stress-free event.


Make a master list of marketing and print deadlines, reservation dates, and travel coordination details. Months in advance, nail down every date possible and organize your task list in chronological order. Then you can work from a checklist with physical guidelines that keep your team grounded.


2. Create Beautiful Displays


Your exhibits are often the fulcrum of your entire event.


Don’t skimp! Take the time (or get help) to arrange the backdrops, banners, and lighting so a fabulous display of your brand and personality takes center stage. Depending on your budget, you may have anything from a small pop-up booth to a grand multi-sensory exhibit.


Whatever the scale, your graphics need to be eye-catching, clean, and crisp to make your exhibit as open and welcoming as possible.


3. Empower the Right People


The staff at your exhibits are the face of your company and culture.


As your most visible brand ambassadors, their interaction with potential clients can make or break your big day. Have clearly defined roles for each team member and train them to be friendly, outgoing, and equipped to address diverse audiences.


Pro-tip: Be intentional about including a technically gifted team member to answer in-depth product questions or to handle unexpected display glitches.


4. Prepare Excellent Follow-Up Materials


In some cases, the amount of preparation required for a big event can cause you to overlook the most crucial marketing materials needed for good follow up.


Often the success of an event is not fleshed out for months afterward, so it is essential that you come ready with several printed materials. Your “Big Five” may include:



  1. Professionally Printed Business Cards - Include a hand-written note at the close of your conversations to add a personal touch.

  2. Sell Sheets and Rack Cards - Like a walking billboard for your business, these grab-and-go items can keep your prospects considering after the conversation has concluded.

  3. Eye-catching Notepads or Sticky Notes - Everyone loves a good freebie, and swag items increase the longevity of your name and your impression.

  4. Loyalty Coupons or Cards - Offer exclusive coupon codes or punch cards for your products or services.

  5. Best-Quality Brochures - Events typically offer an introduction to a longer conversation. Brochures are a pocket-friendly advertisement that offers vital product details, informative graphics, and a compelling call to action.


One Final Freebie


Think you’re ready?


If you still have that niggling sense of dread, here’s one last tip — pack duct tape. Beyond great team members, displays, and print materials, duct tape can fix about anything that could go wrong on the side.

Friday, December 27, 2019

5 Pro Tips for Spectacular Sell Sheets

Looking to showcase the benefits of your business or idea in a concise, compelling way?


Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.


What is a Sell Sheet?


Perhaps you’re new to the concept of sell sheets.


Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person.


5 Tips for Head-Turning Sell Sheets


Ready to get started with your sell sheet design? Here a few helpful guidelines.


1. Use High-Quality Photos


One of the most important features of your sell sheet is an image of the product, concept, or the people engaging with your company.


Typically, this “beauty shot” is the focal point of any sell sheet, so be sure your photos or graphics are top-notch.


2. Highlight the Big Benefit


What can your product or idea do for the customer?


Will it save them time? Eliminate fear or reduce spending? Maybe you just want to make them smile. Whatever your pitch, try to reduce it to one sentence and then again to 2-3 words (think, “Eat Fresh,” or “The Quicker Picker-Upper”). Your unique selling proposition should drive the theme of the sell sheet and also be a visual priority on the page.


3. Offer Testimonials or Video Links


To bring your big benefit to life, feature people who have tried your services and love them.


Use real names, cities, or customer photos, or link them to YouTube videos or website landing pages where people can see your product in action. Social proof is a highly effective sales strategy.


4. Include Pertinent Contact Information


Beyond a strong call to action, sell sheets should clarify how clients can get in touch.


Round out your sell sheet with a next step teaser (i.e., “call today for a free estimate”) and include your website, phone, e-mail, etc.


5. Avoid Information Overload


The goal of a sell sheet is to provide enough information to prompt a second look, but not so much detail that you overwhelm readers.


Organize information so that it is easy to read in a glance and to lead viewers to a clear next step.


Put Sell Sheets to Work for Your Business


Are sell sheets the right fit for you?


These simple tools can be used for trade shows, personal sales visits, mailers, and more. Use sell sheets to build awareness and sales for:



  • Presentation folder inserts

  • New product promotions

  • One-time events

  • Take-out menus or special-order items

  • Seasonal sales

  • Travel packages or subscription services

  • VIP or customer-loyalty perks

  • Salon, chiropractic, or health services

  • Handyman, lawn care, cleaning, or consulting

Perfectly Custom


Whether you’d like an uncoated recycled look or a glossy ultra-thick stock, you can make your sell sheet stand out by going creatively custom.


Upload your own file, consult with our team, or rely on our start-to-finish professional design services to attract attention and put the facts in focus. Contact us today to talk about custom design options.

Tuesday, November 19, 2019

Bringing Your Dream to Life

"Someone is sitting in the shade today


because someone planted a tree a long time ago." (Warren Buffet)


Dr. Julie Silver is a giant among medical practitioners.


As an assistant professor at Harvard Medical School, Silver has published several award-winning books and is the Chief Editor of Books at Harvard Health Publications, the consumer health publishing brand of Harvard Medical School.


But Silver is known for more than her accomplishments, she's known as an overcomer. At age 30, Silver found herself on the other side of medicine – as a patient instead of a physician – when she was diagnosed with breast cancer. Her story from surgery through radiation, chemo, and rehab is now the backbone of her identity.


Through cancer recovery, Silver found herself exhausted and depleted, with few resources for getting back on her feet:


"Returning to work and caring for my young children was very difficult," Silver says of that time. "I was not given rehab care and therefore had to rehabilitate myself. If I had been a stroke survivor or been in a car accident, I would have been offered rehab treatment. But, as a cancer survivor, I was left to figure it out on my own."


Silver says this experience, combined with loads of research touting the benefits of cancer rehab, prompted her to team up with others to reshape the recovery road. She and a team of experts created STAR (Survivorship Training and Rehab) certification programs for hospitals, group practices, and individual clinicians. STAR programs have empowered post-cancer treatment centers, improved life for thousands, and given legs to Silver's dream.


Pursue a Dream


Do you need the courage to pursue a dream in your life?


You have to believe a dream before you can see it come true. Every great achievement begins in the heart of one individual who took a risk and asked, "what if?" As Walt Disney once said, "all our dreams can come true if we have the courage to pursue them."


Dreamers are people who don't let negative thinking discourage them, even when their vision is beyond their capabilities. In Silver's case, she started with a hope for better cancer rehab. But as her journey progressed, she discovered hospitals needed much more than information. They needed an entire training system.


"I quickly realized that [my colleagues] needed a lot more information and assistance than I could offer with a simple conversation," Silver said. "They needed to be educated about cancer rehabilitation and to implement protocols to deliver this care."


Share a Dream


One reason dreams die is that you never share them with others.


People who genuinely want to achieve a dream must talk about it! Frequently. Why? Sharing a dream aloud helps you believe in it more and to make necessary tweaks along the way. Sharing dreams builds momentum, inspires others to collaborate, and holds you accountable to a plan. And plans break visions into actionable steps while pushing you to gather necessary resources in realistic time frames.


Work the Dream


How do you eat an elephant? One bite at a time.


After you've done the necessary planning, it's time to work. When it comes down to it, cathedrals are built one brick at a time. So, the most successful dreamers aren't just people with bold ideas; they are people who follow through in ordinary moments.


Hard work isn't always fun, but success looks something like this:


Short-Term Tasks * Regular Follow-Through = Long-term Achievement


Sound difficult? Just remember, it can be hard to work the dream, but it can be even harder to work for someone else's dream. Do the work today and enjoy the results tomorrow!

Monday, November 4, 2019

How to Age Gracefully at Every Stage of Life

If people can age with class, Harlene Goodrich should be considered a maestro of maturity.


Goodrich, age 81, is a former schoolteacher who lives in Seal Beach, CA. Goodrich returned to school at age 50 to get her master's degree and has since published a children's book and won several playwriting contests. Despite serious back and knee surgery in the past decade, Goodrich didn't shrink back from traveling to Washington, D.C., at age 79 to participate in a national protest march.


Goodrich says that aging well means proactively beginning the process while you're still young by engaging with stimulating people and activities. This includes a healthy dose of humor. Recently, Goodrich gathered friends ages 65 to 83 and heard them complaining about aches and pains. She stopped the discussion and suggested they go around the table to give each woman five minutes to complain. That's when everyone broke out laughing.


A Healthful Approach


No one can stop time, so it's important to remember that aging isn't something to be avoided. Instead, aging healthfully should be your goal.


This includes taking stock of your physical, social, and mental wellness, and prioritizing health as you would invest in your vehicle maintenance. Want to age healthfully? Here are some checkpoints in each category.


Physical Health


Early identification of health problems makes them easier to manage, so prioritize regular check-ups and complete the recommended health screenings for your age group. Here is a medical schedule to help you best navigate these guidelines.


Exercise is also vital. It's estimated that physical functioning peaks around age 30, and at this point, you begin to lose muscle mass and function. Sedentary individuals can lose as much as 5% of their muscle mass each decade! However, you can maintain muscle through regular exercise, specifically strength or resistance training. Resistance training also strengthens bones and helps prevent osteoporosis. 


Social Health


Aging can sometimes feel lonely, so it's important to make new friends and widen your social circles.


How can you do this? Consider new hobbies, volunteer opportunities, or even classes at a nearby college. You can also expand connections by proactively befriending younger people. Intergenerational relationships can open doors for powerful mentoring opportunities while decreasing depression and helping you navigate changes in technology and culture. 


Mental Health


Cognitively speaking, mental development continues into middle adulthood.


Later in life, your cognitive processing speeds may slow, but wisdom and experience-based problem solving will continue to increase.


It's important to feed your mind and your soul to stay sharp mentally. This includes consistent sleep patterns, building new connections, and cultivating a sense of purpose. Practical steps may consist of caring for others (to maintain a positive outward focus), tackling puzzles or strategy games, using mental arithmetic instead of defaulting to a calculator, playing an instrument, and surrounding yourself with upbeat people.


Research shows that smiling, even a fake smile, can boost your mood. When you catch your reflection in the mirror or a window, smile at yourself, and you may be surprised at how it lifts your spirits. Smile at others, too; you might make their day!


Be a Participant in Your Journey


One of the essential things about aging is to do it proactively.


Often as people age, they feel isolated or embarrassed. And in today's connected generation, there's just no reason to shrink back from others. Aging healthfully means making a plan, asking for help, and being an active participant (versus a spectator) in your own life. That's Harlene's outlook:


"No one suddenly gets old," Goodrich said. "I think we're all on the path of life. I may be old in years, but I'm the same person who's been living the same life. The key is to participate in each stage along the way."